Job Description

Change the future with us.
We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what's truly important: making lives better with new ideas and the latest technology around the world.
What will you do?
We are seeking a visionary and accomplished Senior Marketing Specialist to spearhead the creation and implementation of innovative marketing strategies that drive business growth and achieve excellence in sales for the Smart Infrastructure and Buildings sector. This senior role requires a creative thinker who can assess the larger organizational landscape while ensuring seamless alignment between marketing initiatives and business goals.
Key Responsibilities:
Strategic Planning & Leadership

• Lead and develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for smart buildings with a focus on vertical markets.
• Serve as a backup support for the marketing head and mentor junior team members, utilizing strong people management skills.

Campaign & Content Development

• Plan, develop, and implement creative marketing strategies and plans, including brand campaigns, digital presence, advertising, lead generation, and event management.
• Oversee the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media campaigns, brochures, case studies, and other vital sales tools.

Market Intelligence & Stakeholder Collaboration

• Conduct market analysis and collaborate with both internal and external stakeholders to garner insights and drive informed decision-making.
• Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and support transformational projects.

Communication & Engagement

• Manage communication efforts with both internal and external audiences to ensure clarity and engagement.
• Enhance the business's online presence through strategic web and digital marketing initiatives.

Sales Enablement & Support

• Assist in the development and execution of sales enablement programs to enhance sales performance.
• Oversee the management of product sample requests, sales demo distribution, and trade show assets.
• Provide ad hoc marketing support to various businesses as required.

What will you need to succeed?

• Education: A post-secondary degree in Communications, Marketing, Business, or a related field, with significant relevant experience.

• Experience: Over 5-7 years of proven success in marketing and communications, including B2B marketing and social media expertise. Experience in people management is highly regarded.

• Skills & Competencies:

• Exceptional project and time management skills, with the ability to multi-task and prioritize effectively.
• Strong problem-solving and analytical abilities, with meticulous attention to detail.
• Outstanding written and verbal communication skills in English.
• Demonstrated ability to think creatively and holistically, analyzing the broader organizational context to innovate and drive cross-collaborative success within a matrixed organization.
• Flexible and resourceful, with the ability to adapt to change, take initiative, and maintain ethical and confidential standards.
• A collaborative team player who is eager to step in and contribute to team success.

• Technical skills: Proficiency in all Microsoft Office applications, Adobe Acrobat tools, AI tools for productivity and social media platforms.

• Asset(s) | Preferred:
• Fluent bilingual (English / French) communication skills, both verbal and written, is highly preferred.
• People leadership: management, supervisory or team lead experience.

Why you'll love working for Siemens!

• Freedom and a healthy work- life balance- Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
• Solve the world's most significant problems - Be part of exciting and innovative projects.
• Engaging, challenging, and fast evolving, cutting edge technological environment.
• Opportunities to advance your career and mentorship programs on a local and global scale.
• Competitive total rewards package.
• Profit sharing available.
• Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.
• Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.
• Participate in our celebrations, social events and offsite business events.
• Opportunities to contribute your innovative ideas and get paid for them!
• Employee perks and discounts.
• Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada's Top 100 Employers, Canada's Greenest Employers 2025 and Canada's Top Employers for Young People 2025.
#LI-Hybrid #smartinfrastructure #marketing
About us.
We share our ideas and champion the people behind them.
Siemens Canada is a leading technology company focused on industry, infrastructure, mobility and healthcare. The company's purpose to is to create technology with purpose, transforming the everyday, for everyone, since 1912. By combining the real and the digital worlds, Siemens empowers its customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more liveable, and transportation more sustainable. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2024, which ended September 30, 2024, Siemens Canada had revenues of approx. $2.2 billion CAD. The company has approximately 4,400 employees from coast-to-coast and 37 office and production facilities across Canada.
To learn more about Siemens Canada, visit our website at
While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.