Job Description

Position Title:

B2B Salesperson

Department:

Sales / Business Development

Location:

Travel within the GTA and surrounding regions as required

Reports To:

Owner / Operations Manager

Position Overview

The B2B Salesperson is responsible for developing and growing Weldtech Training's business-to-business (B2B) revenue by selling welding training solutions and related services to organizations in the construction, automotive, manufacturing, and welding fabrication sectors.

The B2B Salesperson will not only manage the full sales cycle, but will also help design the sales process, implement CRM best practices, and support the future development of a small sales team as the business grows. Experience in welding or the industrial sector, a consistent track record of exceeding sales targets, and familiarity with CRM's are essential for this position.

Key Responsibilities

1. Sales & Business Development

Prospect, develop, and close B2B opportunities for Weldtech's welding training programs and services. Manage the

full sales cycle

from initial outreach and discovery through proposal, negotiation, and close. Generate new business through outbound calls, email, LinkedIn, industry events, and existing networks. Qualify prospects and conduct structured discovery meetings to understand client needs, skill gaps, and training priorities. Prepare and deliver tailored presentations, proposals, and quotes in collaboration with the technical/operations team. Negotiate commercial terms and secure signed agreements in line with company policies and margin expectations.

2. Sales Process, CRM & Reporting

Use the company CRM (Salesforce or other) to log all activities, contacts, opportunities, and next steps; maintain accurate and current pipeline data. Contribute to the design, documentation, and ongoing refinement of a scalable B2B sales process, including: Sales stages and standard activities Templates for discovery, proposals, and follow-up Basic KPIs and reporting cadence Produce regular sales reports (pipeline, activity, forecast, results vs. target) for the Owner/Managing Director.

3. Sales Team Development & Leadership Support

Provide input on the structure and requirements of a future sales team (roles, profiles, territories, metrics). Support the development of sales SOPs, playbooks, and training materials for future hires. Offer informal coaching and guidance to junior sales or customer service staff as the function grows. Potential to assume team lead or sales manager responsibilities over time, based on performance and business growth.

4. Relationship Management & Market Intelligence

Build and maintain strong relationships with key decision-makers and influencers (owners, operations managers, plant/production managers, maintenance, safety, HR, and procurement). Represent Weldtech professionally at client sites, industry events, and trade-related forums. Gather and communicate market feedback on competitor activity, pricing, demand trends, and new opportunities. Collaborate with internal teams (training, scheduling, administration) to ensure a smooth handoff from sale to delivery.

What We Offer:

Base Salary plus commissions Benefits Car Allowance

Working/Other Conditions:

Hybrid Work Model - (Home, Office, and On the Road)

Must Hold A Valid G-Class Driver's Licence.

Required Qualifications

Education

Post-secondary education in business, sales, marketing, or a related field is preferred; equivalent industry experience will also be considered.

Experience

Minimum 5 years of B2B sales experience with a strong record of meeting or exceeding sales targets. Experience selling into welding, fabrication, construction, manufacturing, automotive, or similar industrial sectors; direct welding industry experience is a strong asset. Demonstrated success managing a full sales cycle (prospecting to close). Previous experience leading or mentoring a sales team or acting as a senior/lead salesperson is an asset. Proven ability to prospect, build a pipeline from scratch, and grow a book of business in a smaller company or "first sales hire" environment.

Technical Skills

Proficient with CRM systems;

Salesforce experience is a strong asset.

Solid knowledge of basic sales metrics and reporting (pipeline coverage, conversion rates, activity levels, etc.). Strong MS Office / Google Workspace skills (especially Excel/Sheets, Word/Docs, PowerPoint/Slides).

Key Competencies

Results-Oriented:

Consistently achieves or surpasses sales targets; maintains a high level of activity and follow-up. Must exude an enthusiastic, passionate and optimistic attitude and a hunger to WIN!

Commercial Acumen:

Understands customer operations, cost drivers, and how training impacts productivity, quality, and safety.

Relationship Building:

Establishes credibility with technical and non-technical stakeholders; maintains long-term client relationships.

Process & Structure Mindset:

Comfortable working in an environment without heavy existing process and helping to build that structure.

Communication:

Clear, confident communicator in writing, over the phone, in person, and in presentations.

Ownership & Initiative:

Self-directed, proactive, and comfortable being the primary owner of the B2B sales function.
At Weldtech Training, you'll join a friendly, down-to-earth team in an industry that genuinely matters. Every conversation you have and every deal you close helps welders build real skills and helps companies create safer, more efficient workplaces. You'll be supported by experienced technical instructors, leadership that's involved and approachable, and ongoing training to help you grow your own career in sales. If you enjoy building relationships, solving problems for clients, and want to be proud of what you sell, Weldtech Training is a place where you can develop, contribute, and where your work has real impact.

Job Type: Full-time

Application question(s):

Have you worked in the welding industry? Have you lead a Sales Team? Have you created or participated in creating a sales process?
Experience:

10 key typing: 5 years (required)
Work Location: On the road