Job Description

Do you love to compete? Are you hungry for achievement? Are you an \xe2\x80\x98A\xe2\x80\x99 player? Do you want to work with other \xe2\x80\x98A\xe2\x80\x99 players? For a company where culture is nurtured and managed as a critical source of advantage? Where every employee knows and cares about direction and strategy? AML Oceanographic has clocked average annual growth of more than 20% over the past 8 years. How? Most importantly, we\xe2\x80\x99ve built a team that provides outstanding service and truly cares about our customers. AML has a market reputation for two things:

• Going to the ends of the earth to make our customers successful, and
• Bringing fresh ideas to an established market

We manufacture ocean sensing solutions \xe2\x80\x93 sensors, instrumentation, and deployment systems \xe2\x80\x93 for business and government customers on all seven continents. As a hi-tech business, our technical team includes experts and engineers with experience in the acoustic, mechanical, electrical, software, and embedded software domains. We operate from locations at either end of Canada: Halifax (Dartmouth) on the Atlantic Coast, and Victoria on the Pacific Coast. At AML, we do things a bit differently. Think daily huddles. Think Rockefeller Habits, Scaling Up, and the One Page Plan. Think town hall meetings with on-the-fly question & answer sessions. If you are familiar with these concepts - or they interest you - then you might be a fit for AML. The mission of this role is \xe2\x80\x9cAML, front of customers\' mind\xe2\x80\x9d. Accountabilities

• Lead generationIncreases quantity and $$$ value of all qualified leads; Simultaneously, increases the proportion of qualified leads (quantity and value) for "products only AML can deliver"

• CRM impactIncrease the size, quality and impact (lead count, lead scoring, lead value) of AML\'s prospect and user database; Improves touch frequency and response rate of named prospects and users within the CRM

• Content generationIncreases the quantity, the quality, the distribution, and the consumption of AML\'s digital content

• Brand executionEnsures AML brand is consistently applied in outbound communication; Increases overall market awareness of AML and AML\'s brand position

• Ownership of sales toolsCreates and manages necessary tools to support effective selling; Examples: brochures, testimonials, case studies, presentations, etc.

• Return on promotional spendEvaluates dollars spent and the return garnered; Proposes and implements adjustments to improve results; Owns return on spend

• Ownership of digital worldLast person standing for www.AMLoceanographic.com, Magento, Magento - Epicor data * connector, along with AML\'s social media accounts

Competencies

• Digital marketing guru

Been there, done that experience in the digital world: search engine optimization, paid search; Track record of lead generation with LinkedIn, Instagram, and other relevant social media platform; Understanding of how to integrate enterprise tools like Magento, Epicor, and Configurators into digital efforts

• Marketing all rounder

Equally enjoys leading, organizing, and cajoling stakeholders to align to a common vision as much as rolling hands up to design and implement tactical lead generation campaigns

• B2B copywriting

Excellent written communication skills; Able to adopt and adapt multiple voices to suit the communication platform

• 7Ps experience

Theoretical understanding of best practices related to the 7Ps (product, price, place, promotion, process, people, physical evidence); Particularly adept at promotion; Practical experience applying 7Ps in a B2B context; Fluent in underlying concepts and able to educate

• Test, measure, and adapt mindset

Enjoy trying ideas out in low impact, safe ways; Willingness to fail and iterate; Strong data extraction and analysis skills: Knows advanced functions of Excel / Google Sheets; Comfortable with ERP / CRM data; Demonstrated ability to turn data into actionable insight

• Eye for impact

Design impact, tactical impact, but most importantly, an eye for financial impact; Able to discern when creative detail is no longer \'impactful\' for the business;

• Leadership

Ability to align people to a common vision; Ability to coach others and reinforce culture; Ability to choose the \'right\' activities to achieve results; Gift for getting people talking

• Education and experience

Formal education in Marketing, with 7 to 10 years experience in business-to-business environment, or similar How to Apply To apply, please submit your application package via email to hr at AMLoceanographic.com. In addition to your resume and cover letter, please clearly identify the personal values that you use to guide your decisions, and explain why these specific values are so important to you. Finally, please clearly indicate your compensation expectations. No phone calls please. This position is open until filled. Job Type: Full-time Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Profit sharing
• Vision care
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 7 years (required)

Licence/Certification:

• work permit to work in Canada (required)

Work Location: Hybrid remote in SAANICHTON, BC