Job Description

The University of Ottawa\xe2\x80\x94A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada\xe2\x80\x99s top 10 research universities\xe2\x80\x94our professors and researchers explore new approaches to today\xe2\x80\x99s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone\'s contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong!

• This position may be eligible for a telework arrangement. Learn more about our telework guidelines click here

Position purpose:
Reporting to the Director, the incumbent plays a leadership role in developing and implementing strategic, branded, content-based marketing, sales, and communications plans and budgets to showcase PUO-UOP\xe2\x80\x99s bilingual publishing program of 25-30 titles annually, with a backlist of 1,500 active titles (print, digital, audio), to achieve revenue goals, enhance the PUO-UOP brand, and bolster the University\xe2\x80\x99s reputation, locally, nationally, and internationally. This person develops and deploys thoughtful, curated, data-driven marketing campaigns designed to stand out in today\xe2\x80\x99s book industry; develops dynamic events programming and knowledge mobilization initiatives; fosters strong media relations within mainstream media as well as in specialized fields; fosters strong public relations to grow our community of readers, authors, reviewers, book professionals, and other stakeholders; identifies and secures partnerships to further promotional efforts; creates exciting print and online advertising and promotion pieces, superior copy and metadata, and strong awards submissions.

In this role, your responsibilities will include:
Develop the annual and long-term strategic and integrated sales, marketing, and communications plans for our scholarly and trade lists and oversees its implementation by the Marketing team consisting of one FTE, sales and marketing agencies, and various designers, writers and translators, and others suppliers. These plans are designed to showcase Press publications and achieve, or exceed, revenue goals, foster engagement, build networks of customers, readers and booksellers, and enhance the reputation of the Press and its authors, as well as that of the University of Ottawa.

Develop the annual marketing budget, which comprises print and online advertising; website hosting, updates, and refreshes; a prolific events program; two seasonal catalogues and other marketing collaterals; and other marketing-related expenses designed to enhance visibility and sales. Monitors the budget and makes necessary adjustments throughout the year.

Manage all aspects of domestic and international marketing and sales for 25-30 new titles and a backlist of approximately 1,500 active titles, including advertising, promotions, publicity, print and digital marketing materials, galleys, awards, events, and exhibits. Solicits and manages sponsorships, partnerships, media coverage and reviews.

What you will bring:
University degree in marketing, communications, or related field, or an equivalent combination of education and experience

Minimum of 5 years of experience (equivalent full-time) in marketing and communications, including media/public relations, events coordination, or advertising and publicity

Excellent organizational skills and time management skills, to see various marketing and communications projects through to completion, working under pressure and around strict deadlines, budgets, and multiple priorities;

Bilingualism: fluency in French and English (spoken and written), with superior writing and editing skills in both languages

Superior public relations, interpersonal, communication, and negotiation skills to engage with diverse groups (clients, authors, faculty, senior management, media, funders, sales teams, partners, etc.);

Demonstrated ability to develop strategic, metrics-based marketing and sales planning and execution

Superior problem-solving and conflict resolution skills

Team player with demonstrated commitment to the value of diversity, equity, and inclusion initiatives

Demonstrated ability to work independently and with minimal supervision

Strong technical skills, including Microsoft Office, Google Suite, and database management

Experience working with confidential information

Ability to travel as needed to professional conferences and to meet with faculty at other campuses

Ability to work flexible hours on occasion, including evenings and weekends

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:

Planning: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.

Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.

Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.

Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

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