Job Description

Communications and Marketing Officer Location: Vancouver, BC Reporting to: Associate Director, Communications & Marketing Job status: Full-time permanent 1.0 FTE (75 hours bi-weekly)
Canuck Place Children\xe2\x80\x99s Hospice (CPCH) is British Columbia\xe2\x80\x99s recognized pediatric palliative care provider. For over two decades, through the many programs and services we provide, we have made a significant difference in the lives of children with life-threatening illnesses and the families who love them. Be part of a talented and innovative team that takes pride in supporting and providing the highest quality pediatric palliative care.
It is the expectation for all roles across the organization to know the organization\xe2\x80\x99s philosophy of pediatric palliative care and uphold a commitment to further ones knowledge. Our philosophy of pediatric palliative care is as follows: Pediatric palliative care improves quality of life, promotes comfort, and reduces suffering for children with life-threatening conditions (serious illness) and their families through a holistic approach addressing; physical, emotional, social and spiritual needs. It is collaborative person & family-centred care delivered using a team-based approach throughout the continuum of care across all ages and stages of illness, including bereavement. It values choice and honest and compassionate communication.
HERE\xe2\x80\x99S WHY IT\xe2\x80\x99S SO GREAT TO WORK WITH US. Aside from being surrounded by a friendly, inclusive, dedicated team, Canuck Place offers employees:

• up to 20 days\xe2\x80\x99 vacation (pro-rated to their full-time equivalency)

• an 100% employer-paid benefits package

• Municipal Pension Plan (MPP),

• A Health Spending account that provides up to $1000 annually to provide additional coverage for health and wellness activities/services

• Informative lunch n\xe2\x80\x99 learns, as well as various learning opportunities.

Canuck Place Children\xe2\x80\x99s Hospice also has a \xe2\x80\x98Care For the Caregiver\xe2\x80\x99 committee who provides ongoing, creative activities to connect us with one another as a reminder that it\xe2\x80\x99s \xe2\x80\x98this\xe2\x80\x99 moment that really counts. Canuck Place is committed to Diversity, Equity and Inclusion, and has cross-departmental Diversity, Equity and Inclusion and Truth and Reconciliation committees.
SUMMARY As an active member of our Communications, Marketing & Events team and under the direction of the Associate Director, Communications & Marketing, you will be responsible for developing and implementing effective communications and marketing strategies that support Canuck Place Children\xe2\x80\x99s Hospice (CPCH) strategic priorities, raise brand awareness, and meet our organization goals for diversity and inclusion, drive fundraising, and engage CPCH supporters by facilitating a connection to the work and programs at CPCH. You will lead the Google ad strategy and execution, monitor and report on marketing and communication KPI\xe2\x80\x99s, and track campaign and activity performance metrics. You will coordinate fundraising campaigns and events and support the annual content plan, creating content across all communication channels.
RESPONSIBILITIES

• Proven experience in project management - excellent at managing multiple projects and meeting tight timelines.
• Brings marketing campaigns to life with kick start meetings/action items and debriefs and executing on time, on budget and on strategy. Works cross-functionally with internal fundraising and support teams
• Understands the power of storytelling in donor awareness, engagement, and stewardship. Supports the comprehensive annual content plan with creative writing across digital platforms and print media

• Works with Canuck Place families to write and share their story to support the development of content for fundraising and awareness campaigns and events. Ensure the content developed with families is up-to-date and accessible to staff through the internal digital story bank

• Leads the strategy and execution for Google Grant account
• Ensures a high level of performance in all campaigns. Monitors and analyzes all marketing and communication KPI\xe2\x80\x99s and keeps campaign budgets on pace in accordance with the approved paid media plan.
• Supports CPCH social media content strategy and execution to advance audience growth and engagement
• Supports the organizations goals for diversity, inclusion, equality, and belonging in visual and written communications. Leads the development and execution of translated materials for digital platforms and print media
• Supports the project to implement a photo and video management platform

EDUCATION AND EXPERIENCE

• Bachelor\xe2\x80\x99s degree in English, journalism, marketing, communications, or a related discipline.

• Minimum of 3 years related experience working in a communications or marketing role.

QUALIFICATIONS What you bring to the role:

• Excellent writing and editing skills
• Demonstrated ability to be a collaborative team player and establish and maintain positive, effective working relationships, both internally and externally
• Results focused with ability to both develop strategic plans and execute actionable tasks
• Well versed in all social media platforms
• Current experience in delivering effective online advertising, including Google Adwords
• Experience in managing and developing effective and compelling content (written, photo and video).
• Highly detail oriented with stellar writing, proofreading, and editing skills
• Ability to build strong relationships and communicate effectively with internal and external stakeholders
• Experience working with WordPress CMS and Adobe Creative Suite
• Familiarity with Mailchimp, Trello, Slack, Dropbox are an asset
• Experience with SEO, Social Media Insights, and Google Analytics
• Advanced knowledge of Microsoft Office Suite
• Ability to multitask, prioritize and consistently deliver results in a fast-paced environment
• Strong work ethic, including a high degree of integrity, passion, empathy and compassion
• Clear and valid BC driver\xe2\x80\x99s licence and access to a vehicle are required
• Experience in a non-profit environment is preferred

You have:

• High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.

• Excellent time management skills.

• Demonstrates flexibility that allows you to work with high energy, creative people.

• Able to thrive and effectively manage priorities in a changing, ambiguous environment.

Note: Flexibility is necessary, as this position may require occasional weekend and evening work and travel within and outside the Lower Mainland.
Canuck Place Children\xe2\x80\x99s Hospice hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. We especially welcome applications from Indigenous persons, visible minority group members, persons with disabilities, people of all sexual orientations, genders and gender identities, members of the 2SLGBTQIA+ community and others with the skills and knowledge to productively engage with diverse communities.
APPLICATION PROCESS Please submit your cover letter and your resume by February 19, 2023. We recognize the importance of a diversified workforce, and we encourage Indigenous, First Nations, Inuit and Metis candidates, members of visible minorities and persons with disabilities to apply. We thank all applicants for their interest; however, only those candidates who have been short-listed will be contacted.