Job Description

The Student Communications Specialist works in an integrated way to support the development and management of communications related to the student lifecycle. With a focus on current students, the successful incumbent will work within Sheridan\xe2\x80\x99s central communications team. The incumbent develops and coordinates key communications and marketing initiatives that primarily support student onboarding, the first-year experience and the full service-to-student continuum. The incumbent works collaboratively with other divisional communications personnel and managers, including collaboration with the Student Experience and Enrolment Management (SEEM) division, to ensure clarity and continuity in messaging, so that the student communications experience flows as an integrated engagement with Sheridan. What You\xe2\x80\x99ll Be Doing

• Managing and contributing to a comprehensive communication activity schedule/content calendar to ensure alignment and integration across Sheridan\xe2\x80\x99s student-facing channels.
• Supporting the creation of engaging and student-centric communications, including the weekly student newsletter, posts on Sheridan\xe2\x80\x99s intranet, and social media content, by gathering information of interest to prospective and current students and stakeholders (e.g., current student promotions, alumni engagement).
• Contributing ideas and information to support the planning of communications and marketing campaigns for Student Affairs (SA), Career Integrated Learning (CIL) and the enrollment needs across SEEM.
• Contributing student-centric news releases and stories to the Sheridan Newsroom by interviewing and profiling key stakeholders, working closely with SEEM managers, and attending special events.
• Provides communications guidance and develops content in support of Sheridan\xe2\x80\x99s emerging student experience integration model.
• Utilizing target audience personas and data intelligence to create communications content that is targeted with calls-to-action in a coordinated and brand consistent manner across Student Affairs, Career Integrated Learning and in all student engagement activities across the SEEM division.
• Reporting on communications and marketing campaigns using Customer Relationship Management suite (CRM), Google Analytics, email analytics, Facebook Insights, and other tools as appropriate.
• Performing other related duties as assigned.

About You You will have excellent written and oral communication skills to elicit accurate information, conduct interviews with students, professors and the larger community with the ability to collaborate with and coordinate cross-functional groups toward the goal of engaging and relevant student communications. You bring experience producing content across a range of media, including social media, print and digital formats along with excellent research and analysis skills will help to facilitate the measurement, interpretation, and presentation of information in the most impactful way. You bring excellent organizational skills to co-ordinate several projects with the ability to work independently to multi-task, prioritize, balance, and manage multiple complex and competing demands and changing priorities. You have exceptional writing, proofreading, editing, and research skills that allow you to work effectively under pressure with high volumes of work. The successful candidate will also meet the following qualifications:

• 4- year degree in Communications, Marketing, Publishing, English or a related filed with an emphasis on written communication.
• 5 years recent related experience researching, writing, and editing copy and creating content across a range of media, including print, social and digital media (e.g., email, website, online ads). Knowledge base within the specialized field of communications pertaining to rules, procedures (e.g., print, or digital production) and methods (Equivalency will be considered).
• Experience creating communications for a post-secondary student audience preferred.
• Demonstrated interest in the post-secondary (PS) student learning experience and student success.
• Excellent writing, proofreading, editing, research, and grammatical skills.
• Demonstrated success coordinating cross-functional groups.
• Demonstrated good judgement, initiative, and creative problem-solving skills to a team environment.
• Intermediate experience with content creation methods and best practices for varying channels (print, multimedia, infographics, web, email, blogs, social media).
• Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint, and Adobe Creative Suite (including Photoshop, InDesign, Acrobat and Bridge) and email distribution software.
• Intermediate to advanced working knowledge of digital brand management template platforms (i.e., Canva)
• Intermediate to advanced skill with web search/navigation tools for keyword research, content management systems (CMS) customer relations management systems (CRM) \xe2\x80\x93 ideally Salesforce and email service providers.

Who We Are: \xe2\x80\x9cAt Sheridan, we are passionate about the transformational role we play in people\xe2\x80\x99s lives. Our graduates enjoy a well-deserved reputation for their ability to succeed in the workplace from day one. This is a testament to Sheridan\'s dedicated and caring faculty and staff, who have strong ties to industry and ensure our students have hands-on learning experiences and the best possible preparation for their future careers. We\'re building a new, groundbreaking model of higher education \xe2\x80\x94 one that prepares graduates with the hard and soft skills to navigate change in a complex world. As a member of the Sheridan community, you will have the opportunity to shape our teaching and learning experience and help prepare the future leaders of tomorrow.\xe2\x80\x9d
Within Communications and Marketing and across the Division of the Student Experience & Enrolment Management we pride ourselves on being student-centric in all that we do, which starts by understanding the needs of our students and how best to support and service them. Every member of the Sheridan community is passionate about the transformational role we play in people\xe2\x80\x99s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World (https://sheridan2024.sheridancollege.ca/), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we\xe2\x80\x99re making meaningful strides towards developing an equitable and inclusive community.

• For more information, visit: Why Work at Sheridan

Other Details Faculty/Department: Communications, Public Affairs and Marketing
Campus Location: Trafalgar (May be assigned activity of any Sheridan Campus)
Work Categorization: Hybrid Position \xe2\x80\x93 On-site at least 3 days/week
Reference #: J1123-0963
Employee Group: Support Staff \xe2\x80\x93 Appendix D
Payband: J
Hourly Range: $41.12 - $47.67
Hours/week: 37.5
Hours: 8:30am \xe2\x80\x93 5:00pm
Application Details: This is a temporary replacement position that may continue up until June 30, 2025
Application Deadline: December 3, 2023 Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land. Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, M\xc3\xa9tis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+. Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources. You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.