Sr. Specialist, Email Marketing & Communications MCAP at a Glance Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success! At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal & informal training), and exciting opportunities in a dynamic, entrepreneurial environment. The Role This position is responsible for supporting various marketing and communications programs, campaigns, initiatives, and day-to-day marketing activities of both B2B and B2C audiences. This position works closely with Sales, Servicing, and other departments to execute on email initiatives. The Email Marketing and Communications Lead is expected to have a solid understanding of email marketing best practices and trends in their area of expertise. They work closely with the rest of the marketing team to ensure there is a strategic integration between all digital media. Responsible for creating, executing, and managing consumer and business focused email marketing initiatives and campaigns including analytics and reporting activities. They manage and maintain email marketing schedules and calendars for the business. Marketing Campaigns

• Support the implementation of marketing strategy through planning and implementation of marketing campaigns and projects
• Collaborate with internal and external resources to create and manage content execution
• Liaise with vendors and internal teams to support multiple campaigns
• Planning and delivery of analytics for campaigns
• Summarize key results and analytics for campaigns and projects for projects under supervision
• Assist in the identification of marketing opportunities

Internal and External Communications

• Content creation for communication requests, company-wide, management of communication inbox
• Assist in the execution of Marketing annual objectives
• Ensure communications are clear, consistent, appropriately branded, and follow brand standards

Email Marketing

• Manage the execution of emails on a day-to-day basis
• Establish email marketing strategies using industry best practices and ensure timely execution of email marketing initiatives (B2C and B2B)
• Set cadence of delivery times, manage email deployment calendar and communication for email campaigns
• Work with the in-house creative team and content writer to co-ordinate production of email design, subject lines, and copy
• Create and maintain internal process documents
• List management and report creation in Marketing Cloud
• Analyze ad hoc emails and email campaign results, issues, and opportunities. Adjust any and all aspects of email to improve results
• Work closely with the Email Marketing and Automation Lead to create efficiencies and automation for email campaigns
• Work with the in-house creative team to co-ordinate production of email design, subject lines, and copy

General Support

• Backup of general administrative support

Marketing Processes and Standards

• Comply with marketing standards and follow set processes for routine work
• Assist with the development of marketing processes
• Contribute ideas for improving marketing standards and processes
• Ensure brand consistency across all campaigns and messages

What You Bring To The Team

• A minimum of 3-5 years\xe2\x80\x99 experience in an email marketing or marketing role
• Solid understanding of marketing campaign management
• Knowledge of mortgage industry and mortgage brokering in Canada would be an asset
• Experience in financial services, insurance, investments, or related field
• Experience with email marketing and digital communication
• Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
• Experience with email deployment platforms such as Marketing Cloud, Pardot, and Constant Contact
• Proficient data management and excel skills
• Understands email regulations and privacy rules with a solid understanding of Canada\xe2\x80\x99s Anti-Spam Legislation (CASL)
• Effective planning and project management skills
• A proactive and ambitious marketer who enjoys developing new solutions to challenging problems
• Experience using Marketing Cloud
• Experience using Salesforce
• Experience using Constant Contact, Pardot, and CVENT would be an asset
• Solid experience with survey tools: use, integration with emails, landing pages, and complex results analysis
• Strong internet, Excel, email, and electronic document management skills
• Understanding of Canada\xe2\x80\x99s Anti-Spam Legislation (CASL)
• Analytical and problem-solving skills
• Excited about data and finding useful nuggets of information to make smart marketing decisions
• Experience running and optimizing large scale marketing campaigns
• Knowledge of professional communications and marketing principles
• Ability to maintain confidentiality on all sensitive matters
• Enthusiastic, creative, and experienced in working effectively in a team-oriented, collaborative environment
• Strong attention to detail
• Ability to interact with a wide range of internal and external contacts
• Strong oral and written communication skills
• Excellent organizational and time-management skills
• Ability to multi-task in a fast-paced environment
• Strong customer service skills
• Self-driven, motivated with the ability to work independently and in a team environment
• Carries out duties with integrity and takes responsibility for actions
• Desire to learn and succeed
• Ability to handle multiple tasks with tight deadlines
• Knowledge of AMPscript & SQL an asset
• Excited about data and finding useful nuggets of information to make smart decisions
• University Degree in marketing, communications, computer science or related field

If this sounds like you and you are looking to be a part of one of Canada\xe2\x80\x99s largest independent mortgage finance companies in Canada, then we want to hear from you! Be A Part Of Something Great

MCAP is Canada\xe2\x80\x99s largest independent Mortgage Finance company with over $150 billion in assets under management providing mortgage solutions for residential and commercial properties. For over 35 years, MCAP originates, trades, securitizes and services mortgages in offices across Canada. MCAP originates residential mortgages exclusively through the mortgage broker channel as we believe that a professional mortgage broker is a consumer\'s best option and MCAP actively promotes the services of mortgage brokers across the country. MCAP is also a leader in the Canadian residential construction lending market with over 25 years in the business. Our teams of dedicated professionals serve a variety of developer, construction and lender clients across Canada. Position #: req1661 Employment Status: Permanent Full Time Location: Toronto - Hybrid 2 Days In-Office Number Of Openings: 1 Department: Corporate Services Internal Job Title: Email Marketing & Communications Lead
The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process. If you require accommodation, we will work with you to meet your needs.