Job Description

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Overview
Groupe Dynamite Inc. (GDI) is a Montreal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.
Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.
Job Summary:
We're seeking an experienced Senior Product Owner to lead our Acquisition Pod--a cross-functional team focused on driving efficient, data-powered customer acquisition across digital channels for the Dynamite and Garage brands. With a strong foundation in data, tracking, and digital performance architecture, you'll drive initiatives that enhance SEO visibility, attribution accuracy, ad technology, and site speed--ensuring that every decision is powered by clean data, strong infrastructure, and measurable business impact.
Reporting to the Director of Digital Product, you'll translate the business vision and objectives into a robust product roadmap, manage the entire product lifecycle, and collaborate closely with dedicated Scrum teams, cross-functional departments, and business stakeholders. You'll be empowered to innovate, optimize, and deliver value through a blend of strategic prioritization, effective project management skills, technical understanding, and Agile execution to maximize ROI and deliver measurable impact through smarter acquisition and discovery experiences.
Main Responsibilities:

• Define and deliver the acquisition product vision, translating business objectives into actionable roadmaps and prioritized backlogs aligned to quarterly and yearly goals;
• Clearly articulate internal and external user challenges and define solution objectives to inform product development and user experience decisions;
• Partner across Data, Marketing (Paid Media, SEO, and Affiliate), Engineering, and Analytics teams to evolve the systems and automations that power SEO, media efficiency, and data accuracy;
• Own the end-to-end management of your product, including maintaining a robust backlog and prioritizing features, enhancements, and bugs focused on omni-channel sales, user engagement, conversion, performance optimization, and customer acquisition;
• Act as a connector between business strategy and technical execution, ensuring that every release delivers measurable value and long-term capability;
• Support Paid Media optimization, enabling always-on testing across landing pages, creative, and messaging to improve conversion and engagement;
• Lead SEO and discovery initiatives, automating metadata, schema, and content optimization to maximize indexation and AI visibility;
• Advance advertising performance by providing new tools and technologies to the Paid Media team, such as smarter bidding, audience automation, and enriched product feeds that drive efficiency and incremental growth;
• Ensure tracking integrity and consent compliance, overseeing GA4 hardening, UTM governance, and server-side measurement for a cookieless, privacy-first ecosystem;
• Champion platform scalability and performance, partnering with technical teams to improve Core Web Vitals, including site speed, and reduce tech debt;
• Own key metrics tied to acquisition health, incremental revenue, SEO visibility, and data quality, using insights to guide priorities and stakeholder alignment;
• Identify opportunities to streamline processes and proactively introduce new and impactful ways of working to enhance team productivity and collaboration.

Qualifications:

• Bachelor's degree in a related field;
• 4+ years in digital product management within a fast-paced, customer-driven environment, and experience with acquisition systems;
• Proven experience overseeing technical marketing infrastructure (e.g., GA4, MTA/MMM, SEO automation, ad tech integrations);
• Skilled in Agile product delivery and methodologies, the Scrum framework, and product lifecycle management;
• Analytical mindset with the ability to connect data insights to business outcomes;
• Solid understanding of system development projects, with a demonstrated ability to manage complex technical products;
• Demonstrated proficiency in A/B testing methodologies, customer and market research, and data collection/data-driven decision-making;
• Exceptional stakeholder management, communication, and presentation skills.

Assets:

• Ownership: You take initiative and confidently make informed decisions;
• Data-driven: You leverage analytics to guide decisions, but also critically evaluate data quality and implications;
• Passionate and curious: You thrive in a fast-paced, evolving environment and actively drive innovation and cross-collaboration;
• Growth mindset: You seek and apply constructive feedback, knowing that great outcomes require collaboration;
• Strong sense of urgency around addressing and resolving critical bugs and issues to ensure a seamless user experience;.
• Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montreal's Top Employers and one of Canada's Top Employers for Young People.
Our promise...
No day will be like the last--we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.
#LI-NM1

Skills Required