Job Description

Range: 95,200.00 - 142,800.00 CAD:Senior Marketing Communications ManagerGAME ON \xe2\x80\x93 OLG needs youWe\xe2\x80\x99ve said GAME ON, and we mean it \xe2\x80\x93 OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.We are ready to take this game to the next level and need a passionate Senior Marketing Communications Manager to lead the strategic planning, creative development and execution of best-in-class multi-media integrated campaigns for OLG Masterbrand, Line of Business (LoB) Channels, product and programs. As a senior team member, the Sr Marketing Communications Manager acts as a player-coach; delivering on respective portfolio while coaching/mentoring junior team members as required.YOUR ROLE IN THE GAMEReporting to the Director, Marketing Communications, you will be empowered to:Lead the development of complex and high-level integrated advertising campaigns and branded content, as assigned to deliver on player consideration, acquisition/conversion and/or player retention, while supporting OLG\xe2\x80\x99s attributed revenue targets. This includes agency brief development, creative development, research, production, and execution.Lead development of content marketing strategies and ongoing digital content planning.Oversee the continuous monitoring of competitive activity, customer behaviours and digital trends in media/technology/entertainment and identify new content opportunities that may be leveraged across products and channels to attract new players. Monitor and evaluate content performance (including ad tracking, digital analytics, ROI, etc.) and make recommendations to optimize creative/content as needed.Lead program post-mortems. Bring forward recommendations to optimize the process, improve content output, reduce costs, and strengthen partner relationships.Continuously seek out and develop new content production processes to be leveraged broadly across the Marketing Communications function to support end-to-end agility, speed and efficiencies.Collaborate with internal and external stakeholders on brand strategy development, brand positioning, and annual marketing planning.Manage internal and external agency partner relationships.Accountable for campaign budgets exceeding $2M including the evaluation of agency/vendor estimates, forecasting, tracking, and reporting on budgets at a campaign level; optimize workflow and campaign requirements to ensure efficiencies are achieved.As a senior team member, the Sr Marketing Communications Manager acts as a player-coach; delivering on respective portfolio while coaching/mentoring junior team members as required.This job requires the ability to interpret ad campaign results and apply insights to develop a creative communication strategy. The candidate will be expected to evaluate creative ideas and apply sound judgement to deliver effective campaigns and optimize communication to make it relevant and contextual.WHAT YOU NEED TO PLAYWork Experience: 5+ years of related experience in advertising or marketing communications with proven experience in developing and bringing integrated campaigns to life; experience leading the creative process of complex and highly visible campaigns from brief to execution with internal and external teams; experience developing both awareness and conversion based integrated marketing strategies across the consumer journey, including digital, traditional, and out of home touch points; experience working in a fast paced and deadline-driven environment; experience in budget and vendor management; experience working in an Agency environment is preferredEducation: Bachelor\xe2\x80\x99s degree in marketing/business management.Critical Skills: a passion for creativity & storytelling; results driven; innovative thinker; project management; budget management ; complex stakeholder management skills; agency/vendor relationship management skills; high level of strategic thinking; leadership skillsCollaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our workIntegrity and Trust: do what\'s right and operate with transparency and opennessPERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and hybrid work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG \xe2\x80\x93 GAME ON!OLG\xe2\x80\x99s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG\xe2\x80\x99s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.To learn more about OLG go to our website atWe look forward to hearing from you, interested applicants please apply online by May 30, 2024.OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG\xe2\x80\x99s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact , 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

Ontario Lottery and Gaming