Job Description

Job Category:

Opportunity Awaits at Altus Group!

:

Rethink Solutions Inc. (RSI), an Altus Group business, is looking for a Sr. Marketing Analyst to join our Marketing team! Not just any Analyst, but one who is obsessed with actionable data, dashboard efficiency, innovative tools, and uncompromised customer satisfaction! Reporting to the Head of Marketing for RSI, the successful candidate will own digital analysis projects and provide innovative data and technology-driven solutions that support both self-directed and facilitated professional and organizational opportunities.

The Sr. Marketing Analysts' focus specializes in creating, measuring, reporting and optimizing the marketing experience, from point of awareness (via ads, SEO, events, etc.) through to hand off to sales. Eventually, this person will develop solutions to enhance the customer journey from moment of awareness through to advocacy (i.e. reviews, referrals, etc.). They will make it possible for RSI to visualize the prospect-to-customer experience through data, maximize existing and potential revenue opportunities, simplify KPI reporting and dashboards, and unlock key data to drive conversions at every stage of the journey. This position will require knowledge in Web analytics tools, paid acquisition, and other data analysis tools, including bringing together data from multiple sources to report on and optimize the entire brand experience.

Job Responsibilities:

The Sr. Marketing Analyst will be responsible for spearheading our team's analytical marketing initiatives! Such day-to-day duties include:

Studying website and landing page behaviour patterns using site metric tools to analyze and optimize business results and user experience.

Managing, testing, and optimizing an effective paid acquisition strategy across platforms like Google Ads, LinkedIn Ads, and other appropriate platforms.

Using quantitative data, measurement software, traffic extracts, click streams and drill-downs to develop an understanding of customer behaviour, demographics and lifecycle.

Coordinating report requirements with internal stakeholders to meet business objectives.

Applying statistics-based market intelligence to business issues, formulating recommendations, and contributing to the overall marketing strategy across RSI.

Skills:

Innate ability to notice and name weaknesses in marketing activities/customer experiences, as well as the resourcefulness and problem-solving skills to build solutions.

Innate ability to conceptualize creative and value-driven solutions that exceed client expectations and set new standards for the quality and effectiveness of marketing.

Strong Technical Analytical Skills via Google Ads, LinkedIn, and social media platforms

Analytics & Reporting, Conversion Rate Optimization, Web Speed, Contact Crawling, HubSpot, Salesforce, etc.

Proven ability to oversee project delivery and production for a variety of modalities (e.g. web, mobile, media, email, e-learning, etc.) and audiences

Proven capacity to identify solutions, whether in process improvement or software, to improve existing systems.

Capacity to develop and manage specific project budgets, timelines, and deliverables, in alignment with a value-driven mission.

Skilled communicator across mediums (oral, written, electronic, etc.) and audiences (peers, managers, executives, direct reports, clients, vendors, etc.)

Proven ability to learn, adopt and lead deployment of new technologies, processes, etc.

Professional knowledge of marketing data analysis technologies and their applications is required.

Attributes:

Our future Sr. Marketing Analyst will require proficiency in web analytics applications, strong database skills, and technical understanding of digital marketing as well as reporting and analysis architecture. Additional attributes include:

Professional communication style that reflects RSI's, high standards regarding purpose, authenticity, efficiency, creativity, and clarity with a capacity to build rapport and trust.

Collaborative, inclusive team approach with a view to nurturing one's own, as well as the entire team's, development.

Highly innovative and creative thinker with a natural propensity for continuous improvement, efficiency, and a view to practical application.

Remains on the forefront of relevant emerging practices across industries and skillsets.

An innate and indelible curiosity that leads one to look deep for the source of a problem, put oneself in the customer's shoes, and creatively craft solutions that are nuanced and cater to the precise challenge at hand.

Possesses general understanding of software development, web development, video production and other media.

Minimum Qualifications :

Case study examples and/or portfolio of previous analysis projects, the problems identified, solutions applied to address them, and the overall outcomes

Minimum 5 years of diverse marketing experience in a busy agency, studio or production environment in fields such as software marketing or related experience.

Minimum 4 years informal project management experience preferred.

Minimum 2 years leading marketing data analysis function.

What To Expect:

This is a hybrid role (work from home plus in-person, in-office work) where you have autonomy and are trusted and treated like a professional.

Bring your whole self to work and contribute to a dynamic team that values respect, open communication, continuous improvement, and lifelong learning.

There will be learning experiences throughout the year as well as team cross-training to support each team member's growth and understanding of the full marketing function.

If you are always working to be your best and you prioritize having fun along the way, this team could be a perfect fit for you!

Salary:

A competitive salary, commensurate with experience and qualifications, along with a comprehensive benefits package.

Why Join Rethink Solutions, an Altus Group business? Be accepted - and welcomed - for who you are!

Join a diverse and inclusive workplace that supports your professional and personal growth.

Our global Diversity, Equity and Inclusion (DEI) council helps employees feel welcomed, accepted and valued. And celebrates the differences that make us special.

Benefits - Your health and wellness matter. That's why we provide benefits to help support and care for you and your family's everyday health, dental, and insurance needs. We have partnered with LifeWorks to provide confidential counselling, consultations, community referrals, multimedia resources and online access to hundreds of articles, self-assessments, blogs, podcasts, calculators and more, to help you with your personal or work life.

The requirements listed in the job description are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience the company's looking for, apply! Applying gives you the opportunity to be considered.

Come realize your potential at Altus Group!

Altus Group is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please contact us at accessibility@altusgroup.com or 416-641-9500.