Job Description

The Senior Marketing Manager is responsible for providing leadership in the planning, development and implementation of Food & Beverage
innovation and strategic and tactical consumer marketing activities to enhance the growth and profitability for Subway Canada. In addition, this
position will be responsible for developing strategic insights & business plans to meet sales objectives by closely monitoring business, category,
consumer and competitive trends within the industry and identifying the relevant implications and opportunities. This role develops & oversees
national marketing programs and will have responsibility to ensure all consumer marketing activities are consistent with the articulated brand
strategies. Lastly, this role leads a cross-functional team on new product introductions and execution of brand-building initiatives.
Key responsibilities include:
Category Strategy & Oversight
\xef\x82\xb7 Establishes, maintains and provides expert knowledge of assigned category including national sales tracking and reporting, category insights,
market trends, consumer needs and competitive threats
o Manages the day to day business processes for the brand(s) to deliver budget commitment
o Develops plans and programs that will maintain and drive future sales for the category, specifically, determining brand and product
positioning, establishing sales targets, and guiding pricing strategy
o Develops business presentations for key stakeholders including: National Board, Local Ma, and the Executive Team
Category Development & Implementation
Develops category plans by incorporating market and consumer insights to inform Pricing and Portfolio Assortment
\xef\x82\xb7 Builds and executes national marketing calendar for Canada
\xef\x82\xb7 Leveraging category, consumer & product insights, develops marketing communications objectives, positioning and key messages for national
marketing communications
\xef\x82\xb7 Ensures continuity of communications strategy across all consumer touch points (traditional mass media, packaging, PR, retail activation)
\xef\x82\xb7 Identifies category information gaps to develop consumer and innovation research agenda
New Product Introduction and Category- Specific Initiatives
\xef\x82\xb7 Establishes strategic innovation priorities and ensures alignment with cross-functional team
\xef\x82\xb7 Leverages category and consumer insights to build business cases for new product introductions
\xef\x82\xb7 Validates new product ideas through consumer testing Position responsibilities include but are not limited to:Business Intelligence /Strategy Development
\xef\x82\xb7 Overall business knowledge and holistic general management approach
30%
Project Management
\xef\x82\xb7 Execute with excellence to deliver strategic choices and drive business results
40%
Team Leader
\xef\x82\xb7 Strong verbal and written communicator to wide breadth of audiences including senior management.
20%
People 10%

Franchise World Headquarters and Affiliates
In Process
\xef\x82\xb7 Managing one dotted-line report - coaching/performance management, training etc. Skills and abilities required:\xef\x82\xb7 Strong strategic planning, problem solving and analytical skills
\xef\x82\xb7 Experience with new product introductions from ideation to commercialization
\xef\x82\xb7 Strong business acumen with ability to translate insights into actionable recommendations
\xef\x82\xb7 Effective project management skills with the ability to inspire and motivate cross-functional teams
\xef\x82\xb7 Exceptional communication and business presentation skills
\xef\x82\xb7 Experience in coaching direct reports and managing high performance teams
\xef\x82\xb7Proven ability to manage ambiguity and thrives in an environment of change
Travel Required
Is employee required to travel for business? Yes/No Yes If yes, what is percentage of time? ~10%
Education
Is degree Required, Preferred,
or Not Required?
University Degree Indicate Degree Level Bachelor Degree
In what major or discipline(s): General Business or Marketing Degree
Are there any certification
requirements? Please list. MBA an asset but not required
Years of Experience - Specify minimum work experience(s) required to perform at a fully proficient level. Describe experience required and
indicate number of years.
How many years of
experience are needed to be
successful in this position?
Min 6 years In A successful candidate will have:

\xc2\xb7 Bachelors Degree Marketing, Advertising, Communications, Journalism, PR

\xc2\xb7 3-5 years in role experience

\xc2\xb7 Travel -10%

Subway