Job Description

The Senior Analyst, Vendor Digital Media, will play a key role in developing and growing The Home Depot\'s Vendor Media Group by acting as a client-facing digital marketing analytics subject matter expert. The Senior Analyst will be responsible for providing campaign performance data and insights to The Home Depot\'s vendor media partners in collaboration with The Home Depot\'s in-house digital marketing teams. The senior analyst will provide analytics support for vendor pitching, campaign performance analysis, reporting and client presentations. The ideal candidate has extensive experience designing and delivering presentations to external clients, familiarity with paid digital marketing channels (i.e. paid search, display, paid social) and experience with data visualization.Position Responsibilities

• Grow The Home Depot\'s vendor digital media program by developing relationships with new and existing vendors, communicating the value and return on vendor digital marketing campaigns, and identifying opportunities for marketing improvement and further investment
• Regularly build and deliver campaign deep dive presentations to vendors that provide client-tailored recommendations and insights for digital marketing tactics and strategy
• Support, manage and enhance regular and self-serve vendor reporting across the media program
• Support the planning of digital marketing tactics by identifying performance metrics and KPIs, target segments, and delivery of analysis both during and after campaigns

Desired Skills and Experience

• 2+ years of experience in presenting to external clients
• Skilled in developing rapport with external clients and communicating and collaborating with cross-functional internal teams
• 2+ years of experience in digital marketing analytics (i.e. paid search, display/video advertising, programmatic, paid social)
• Excellent communication, presentation, and data visualization skills
• Ability to work on multiple projects, prioritize deliverables and manage timelines to meet deadlines in a fast-paced environment
• Understanding of foundational statistical concepts and methods and experience in manipulating and analyzing large datasets is an asset
• Experience with SQL, Python, Google BigQuery, Tableau or similar platforms is an asset
• Knowledge of home improvement retail is an asset

Position Responsibilities

• Grow The Home Depot\'s vendor digital media program by developing relationships with new and existing vendors, communicating the value and return on vendor digital marketing campaigns, and identifying opportunities for marketing improvement and further investment
• Regularly build and deliver campaign deep dive presentations to vendors that provide client-tailored recommendations and insights for digital marketing tactics and strategy
• Support, manage and enhance regular and self-serve vendor reporting across the media program
• Support the planning of digital marketing tactics by identifying performance metrics and KPIs, target segments, and delivery of analysis both during and after campaigns

Desired Skills and Experience

• 2+ years of experience in presenting to external clients
• Skilled in developing rapport with external clients and communicating and collaborating with cross-functional internal teams
• 2+ years of experience in digital marketing analytics (i.e. paid search, display/video advertising, programmatic, paid social)
• Excellent communication, presentation, and data visualization skills
• Ability to work on multiple projects, prioritize deliverables and manage timelines to meet deadlines in a fast-paced environment
• Understanding of foundational statistical concepts and methods and experience in manipulating and analyzing large datasets is an asset
• Experience with SQL, Python, Google BigQuery, Tableau or similar platforms is an asset

Home Depot