Job Description

Referred applicants should not apply directly to this role.All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it\xe2\x80\x99s a great place to work. We\xe2\x80\x99re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well\xc2\xae.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct \xe2\x80\x93 it reinforces what our customers and stakeholders expect of us.Position Overview: Senior Manager, Brand MarketingThe Sr. Manager, Brand Marketing role focuses on strategic and executional excellence for national Joe Fresh marketing campaigns, always-on content and special projects that are executed in-store or online. This role is key in driving collaboration across multiple stakeholder groups to ensure seamless delivery of marketing plans and programs that support sales, category and brand objectives and KPIs.Responsibilities:

• Help define and drive Joe Fresh\xe2\x80\x99s brand strategy with the objective to maintain and grow positive brand health results year over year
• Ownership of the end-to-end campaign planning process for small-scale up to national campaigns. Lead campaign strategy and execution from creative briefing to successful delivery of on-concept and on-time assets
• Collaborate with leadership and business partners to ensure marketing briefs align to strategic and annual plan objectives, leveraging data and insights whenever possible
• Manage review cycles with senior decision-makers and act as the primary point of contact for internal/external agency counterparts and brand partners
• Lead content marketing across Joe Fresh instore and Joefresh.com in partnership with our trading partners at Loblaw Digital to ensure strong and consistent brand marketing across online and instore channels
• Responsible for creating an exciting in-store experience, leveraging best practices for in-store marketing supported by the Marketing Specialist
• Work with internal partners (Hard Discount, Market and PC Express) to build Joe Fresh\xe2\x80\x99s marketing presence and grow collaboration opportunities

• Oversee execution of seasonal creative content through on and off figure photoshoots
• Manage yearly budget: marketing spend, allocation and forecasting
• Lead and coach a team of two brand marketers to translate business needs into actionable items, while providing them with developmental support and guidance that contributes to a positive team working environment

Requirements:

• 7-10 years\xe2\x80\x99 previous experience in marketing/project management/leading a team of marketers
• Creative thinker with a pulse on fashion industry trends. Fashion experience is an asset
• Strong relationship management skills with the ability to collaborate and problem solve across various groups across the organization (i.e. legal, category, creative, ops teams)
• Ability to identify opportunities to drive efficiencies in current work processes to mitigate toil
• Bilingual English/French language skills are an asset, though not required

How You\xe2\x80\x99ll Succeed:
At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Joe Fresh recognizes Canada\'s diversity as a source of national pride and strength. We have made it a priority to reflect our nation\xe2\x80\x99s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Loblaw