Job Description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.
Resume des fonctions
Relevant du directeur ou de la directrice, relations publiques et communications, le conseiller ou la conseillere en chef, communications de marque elaborera et mettra en oeuvre la strategie de la marque principale pour l'organisation afin de presenter une histoire coherente et evocatrice sur le leadership de McKesson Canada dans le milieu de la sante.
La personne retenue collaborera avec divers intervenants du siege social et des unites commerciales, y compris les equipes de marketing et de commercialisation, pour concevoir des plans de communication strategiques cle en main, conformes aux priorites commerciales de l'organisation. Ce poste convient idealement a une personne tres performante, au niveau eleve de proactivite et possedant une experience eprouvee dans la gestion de campagnes de relations avec les medias couronnees de succes - de la planification a l'execution.
Conditions de travail : Il s'agit d'un poste hybride. La personne titulaire du poste devra travailler sur place au moins deux jours par semaine. Le teletravail est possible les autres jours, en fonction des besoins de l'equipe et de l'organisation.
Responsabilites specifiques

• 50 % redaction strategique et execution du contenu
• 20 % conception creative et exercice de visualisation
• 30 % strategie

Conception strategique de la marque : De pair avec le directeur ou la directrice, collaborer avec l'equipe de haute direction pour definir et peaufiner la strategie de la marque principale en assurant sa concordance avec les objectifs globaux de McKesson Canada.
Positionnement de la marque : Elaborer et exprimer un positionnement de la marque clair et captivant qui trouve echo chez nos differentes parties prenantes, y compris nos clients, nos partenaires et nos employes.
Campagnes de marketing integrees : Diriger la planification et l'execution de campagnes de marketing integrees qui rehaussent la marque principale en tirant profit des medias traditionnels et numeriques (commandites, campagnes numeriques).
Creation et gestion de contenu : Superviser la creation d'un contenu captivant et uniforme pour la marque, notamment des messages cles, des elements visuels et des initiatives narratives. Ceci comprend des outils cles comme le discours narratif annuel de l'organisation, les presentations PowerPoint et les descriptions, les videos de l'organisation et les publications dans les medias sociaux en appui au positionnement de la marque.
Creation du contenu pour les evenements : Assumer la responsabilite du contenu et de la gestion de projet lors de la conference nationale de leadership et d'autres evenements attribues.
Collaboration interfonctionnelle : Travailler etroitement avec divers services, tels que les ventes, la conception de produits et le service a la clientele, pour assurer l'uniformite de la marque et la conformite de toutes les communications externes.
Directives de la marque : Tenir et mettre a jour les directives de la marque pour assurer la conformite dans l'utilisation de elements a tous les points de service. Faire evoluer les outils de la marque, p. ex., les videos, la galerie de photos, les modeles de presentation PPT, les modeles de note de service.
Etudes et analyses de marche : Mener des etudes et des analyses de marche pour comprendre la perception de la marque, pour identifier des occasions et pour evaluer l'efficacite des initiatives liees a la marque.
Engagement des parties prenantes : Etablir des relations solides avec les parties prenantes a l'interne et a l'externe, dont le marketing, pour faire progresser les initiatives liees a la marque.
Exigences minimales

• Un baccalaureat en communications, en relations publiques, en marketing, en journalisme ou dans un domaine connexe
• De 7 a 10 ans d'experience progressive en communications de marque, en communications d'entreprise ou en relations publiques

Competences cles

• Une capacite averee a reflechir de maniere strategique et a mettre en oeuvre des initiatives de facon efficace et des competences solides en gestion de projet
• Une approche creative et innovatrice demontree dans les communications de marque et l'elaboration de campagnes
• Une experience dans la conception et la mise en oeuvre de strategies de marque integrees dans de multiples canaux
• Apte a travailler avec des hauts dirigeants dans des milieux professionnels larges et complexes
• Une connaissance des secteurs de la sante et de la pharmacie, particulierement au sein d'industries reglementees, constitue un atout de taille
• Le bilinguisme (francais et anglais) constitue un avantage
• Des competences exceptionnelles en redaction, en revision et en narration
• Une personne douee a presenter le contenu d'une maniere fascinante dans un contexte d'entreprise
• Un grand souci du detail et un engagement envers l'exactitude dans toutes les communications
• Un excellent entregent et une capacite a forger des relations solides
• Une capacite averee a travailler de facon interfonctionnelle et a encourager la collaboration entre les services
• Une personne discrete et professionnelle dans la gestion de renseignements sensibles et tres confidentiels
• Un grand sens de l'organisation et en mesure de gerer de multiples projets simultanement
• Une personne motivee et proactive, capable d'etablir l'ordre de priorite de ses taches et de bien gerer son temps
• A l'aise de travailler selon un echeancier serre et de s'adapter aux priorites changeantes dans un environnement ou les activites se deroulent a un rythme rapide

Job Summary
Reporting to the Director of PR and Communications, the Senior Advisor, Brand Communications will be responsible for development, strategy and execution of master brand strategy for the company helping to tell a cohesive and strong story about McKesson Canada's leadership in the healthcare space.
The successful candidate must work with multiple corporate and business unit stakeholders, including business marketing teams, to develop strategic go-to-market communication plans that are aligned with the company's business priorities. This role is best suited for a high achiever with a high level of proactivity and a proven track-record of managing successful media relations campaigns from planning to execution.
Work Arrangement: This is a hybrid position requiring candidates to work on-site at least 2 days per week. The remaining days may be worked remotely, subject to team and business needs.
Specific Responsibilities

• 50% strategic writing and content execution
• 20% creative design and visioning
• 30% strategy

Brand Strategy Development: Working with Director, collaborate with the senior leadership team to define and refine the Master Brand strategy, ensuring alignment with McKesson Canada's overall business objectives.
Brand Positioning: Develop and articulate a clear and compelling brand positioning that resonates with our diverse stakeholders, including customers, partners, and employees.
Integrated Marketing Campaigns: Lead the planning and execution of integrated marketing campaigns that elevate the Master Brand, leveraging both traditional and digital channels. (corporate sponsorship, digital campaigns).
Content Creation and Management: Oversee the creation of engaging and consistent brand content, including key messaging, visual assets, and storytelling initiatives. This includes key tools: annual corporate narrative, corporate PowerPoint and descriptions, corporate video and social media posts that support brand building.
Event Content Creation: Lead content role and project management of National Leadership Conference and other events as assigned.
Cross-Functional Collaboration: Work closely with various departments, such as Sales, Product Development, and Customer Service, to ensure brand consistency and alignment in all external communications.
Brand Guidelines: Maintain and evolve brand guidelines to ensure consistent use of brand elements across all touchpoints. Evolve brand tools association i.e. video, photo gallery, ppt templates, memo templates.
Market Research and Analysis: Conduct market research and analysis to understand brand perception, identify opportunities, and measure the effectiveness of brand initiatives.
Stakeholder Engagement: Foster strong relationships with internal and external stakeholders, including marketing, to drive brand initiatives forward.
Minimum Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 7-10 years of progressive experience in brand communications, corporate communications, or public relations.

Key Competencies

• Proven ability to think strategically and execute effectively, with strong project management skills.
• Demonstrated creativity and innovation in brand communications and campaign development.
• Experience crafting and implementing integrated brand strategies across multiple channels.
• Adept at working with senior executives in large, complex corporate environments.
• Familiarity with the healthcare and pharmacy sectors, particularly within regulated industries, is a strong asset.
• Bilingualism in French and English is considered an advantage.
• Exceptional writing, editing, and storytelling abilities.
• Skilled at identifying compelling news angles within a corporate context.
• Strong attention to detail and commitment to accuracy in all communications.
• Excellent interpersonal and relationship-building skills.
• Proven ability to work cross-functionally and foster collaboration across departments.
• Discreet and professional when handling confidential or sensitive information.
• Highly organized with the ability to manage multiple projects simultaneously.
• Self-motivated and proactive, with strong prioritization and time management skills.
• Comfortable working under tight deadlines and adapting to shifting priorities in a fast-paced environment.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please
Our Base Pay Range for this position
$89,700 - $149,500
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our page.
Join us at McKesson!