Job Description

JOB TITLE: Specialist, Performing Arts MarketingDEPARTMENT: Corporate Support ServicesPOSTING NUMBER: 106114NUMBER OF POSITIONS: 1JOB STATUS & DURATION: Temporary 18-monthsHOURS OF WORK: 35 hour workweekLOCATION: Hybrid Model*\xe2\x80\x93 when working onsite, you will report to the location of City Hall.SALARY GRADE: 6SALARY RANGE: 1ST STEP: $66,248.00 per annum2ND STEP: $69,760.60 per annumJOB RATE: $73,418.80 per annumJOB TYPE: UnionPOSTING DATE: May 31, 2024CLOSING DATE: June 13, 2024AREA OF RESPONSIBILITY:Reporting to the Coordinator, Marketing, Performing Arts, this role leads in the development, design and execution of all Performing Arts social networking and websites. Cultivate and engage online community, generate ticket sales, and promote the performance seasons, and arts and culture in Brampton, through targeted marketing strategies.

• Lead the development and execution of targeted marketing campaigns for the City\xe2\x80\x99s Performing Arts Program including social content and campaigns to increase brand awareness, engagement and traffic. Identifies markets, develops social media strategy, supervises execution, evaluates results and manages vendor relationships.
• Creates, designs and manages content across social networking sites to establish brand authority, manage company reputation, provide customer care, facilitate partnerships with key social media influencers, and introduce offers where appropriate.
• Provide social media coverage for in-person and livestreamed events.
• Coordinates and distributes Performing Arts newsletter communicating business headlines and events. Acts as main point of contact for content, consistent messaging, design and approvals.
• Creates and maintains brand content across a variety of social platforms, drives social interactions and supports specific content marketing initiatives.
• Coordinate and lead video projects and assets from initial visioning through script, work with videographer on recording, production, and final distribution. Work with Marketing Coordinator to develop video strategy throughout the year in addition to performance promotions
• Collects and analyzes data from all social media marketing initiatives. Identify appropriate social media channels for achieving specific business objectives and tailor messaging to target audience for each channel. Provide recommendations to improve content and online presence.
• Assembles images, typography and other visuals to produce a compelling web and landing page copy to create a brand value.
• Develops unique market research and analysis to explore new ideas, trends in social media innovation, strategies, tactics and platforms.
• Develops and implements SOP and guidelines related to social media activity and provides training to Economic Development team members.
• Maintains current knowledge of issues in Brampton and the Greater Toronto Area.
• Liaises with key departments and stakeholders. Builds and maintains relationships with cross-functional departments, teams, and management and external partners to support coordination and ensure thorough understanding of operational needs.
• Supports marketing initiatives, and assists in preparing related marketing assets.
• Ensures effective use of resources and expense management. Provides recommendation on effective marketing initiatives and associated costs for annual budgeting process.
• Prepares, presents and advises on social media initiatives, strategies and outcomes.

SELECTION CRITERIA:

• High School (Grade 12) graduation plus an additional program of over two (2) and up to three (3) years in Public Relations, Journalism, Marketing, Communications
• Over two (2) years, upto and including four (4) years\xe2\x80\x99 experience in performing arts marketing in leading, managing social media accounts, campaigns and communications.
• Over one (1) year up to and including two (2) years in a theatre environment.
• Proven ability to work in a highly collaborative environment with strong project management skills.
• Experience in managing cross-channel marketing campaigns including websites, Search Engine Optimization (SEO) and social media communities (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.)
• Strong communication and creative writing skills.
• Experience in executing web and social media strategies and campaigns
• Experience in advertising, public relations and online marketing is preferred. Current knowledge of up-to-date trends and best online and marketing practices.
• History of successful results driven digital marketing campaigns that show an in-depth understanding of the digital space.
• Strong project management and organizational skills
• Proficiency with social media listening and email management tools such as but not limited to, Sysomos, Sprinklr, Sprout Social, Google Alerts, Mailchimp, and HootSuite.
• Proven knowledge of website and analysis tools. Strong SEO knowledge and ability to analyze keyword and analytics data.
• Excellent computer skills with proficiencies in MS Office software applications (Excel, Word, PowerPoint, etc.)
• Proficient in photo and video editing and publishing software such as but not limited to Adobe Creative Suite as well as publishing platforms.
• Knowledge of, and passion for, the performing arts, producing and presenting practices and techniques is an asset.
• Knowledge of Brampton\xe2\x80\x99s arts and culture sector, and local and national performing arts industry is an asset.

LI-EB**Various tests and/or exams may be administered as part of the selection criteria.Interview: Our recruitment process may be completed with video conference technology.Applicants who do not meet the educational requirements but have direct related experience may be considered.As part of the corporation\xe2\x80\x99s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.If this opportunity matches your interest and experience, please apply online quoting reference #106114 by June 13, 2024 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions. Should you wish to opt out of completing the survey, please select \xe2\x80\x9cprefer not to answer\xe2\x80\x9d as a response to each question. All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable. The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant\xe2\x80\x99s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.If you would like to request content in an alternate format, please contact the Accessibility office by submitting a new

City of Brampton