Job Description

PEI Brewing Company is seeking an experienced Marketing & Social Media Coordinator to work with the PEIBC Management Team to plan, execute, and evaluate the strategic marketing plans for PEI Brewing Company and its brands. This will include but not be limited to aiding in the planning and development of marketing strategies, marketing communications and public relations activities, as well as managing the social media accounts for PEI Brewing Company and its beer and RTD brands. Reporting to the Chief Beverage Officer and the Chief Marketing Officer, the Marketing & Social Media Coordinator will work closely with the Marketing & Sales teams to coordinate at the strategic and tactical levels the implementation of support materials and services

If you thrive when engaging with people, have a love for Marketing & Social Media, take pride in keeping things organized, and enjoy working in a fast-paced environment, then this could be the perfect position for you!

As the Marketing & Social Media Coordinator, You will

• Work with the Chief Beverage Officer and Chief Marketing Officer to manage and develop company brands
• Manage websites, e-newsletters and digital advertising content
• Manage social media accounts for PEIBC and its brands, including: Social Media platform management - Create content plans, ensure the voice represents the brands, analytics and reporting
• Content creation - responsible for the content creation for all social media platforms, attending events as needed and going above and beyond to create innovative engaging posts
• Community management: engaging with followers on all social media and review platforms and responding to comments and questions Meta ads campaign management
• Contribute to the workflow for projects including project lists, timelines and budgets
• Copywriting for websites and advertising material
• Provide reporting on marketing programs and promotions
• Secondary research to gain insight into competitive environment, industry trends, and evaluating project impacts and results
• Provide insights and input into Product Development process
• Point of contact with all liquor boards on submitting marketing applications and timelines
• Working with the production team to oversee all packaging changes and existing packaging compliance
• Other tasks as required

Who you are

• A confident forward-thinking self-starter
• Deadline oriented, someone who likes to take ownership and accountability

• Organized by nature \xe2\x80\x93 with excellent project management skills
• Strong presentation and written skills
• Creative in nature with a strong attention for detail and driven by quality
• Proven decision-making skills with the ability to manage their time along with the time of other team members
• Analytical
• Able to work evenings and weekends as needed

What you bring

• Strong knowledge of social media platforms
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, content management systems, email marketing platforms)
• Ability to work a flexible schedule as required (evenings, weekends), \xc2\xb7
• A minimum 3 years\xe2\x80\x99 experience in a marketing role
• Possess a degree or diploma
• Beverage alcohol industry experience will be considered an asset

What we offer

• Competitive wages?

• Health,?vision,?and dental benefits?
• MHG Wellness?& Fitness Programs
• Employee Family Assistance Program
• Growth and professional development opportunities
• Discounts at all MHG locations across Atlantic Canada as well as local shops and services

*Please note, this is a 18-month contract position to cover a Maternity Leave

Murphy Hospitality Group