Job Description

If you are up for the challenge and would like to be considered for this position, we would like to hear from you. The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) is looking to fill the following career opportunity:

The BC SPCA is looking to fill the following career opportunity:

Title: Specialist, Digital Giving

Status: full-time permanent

Reporting to: Senior Director, Revenue Development

Location: Provincial Office - Vancouver, BC

Classification: Exempt

Wage: Salaried

Closing Date: Open Until Filled

Please submit your resume and cover to complete your application.

We welcome diversity, value differences, and foster inclusion in our employment practices. Find out more about our commitment to diversity and inclusion by reading our Foundational Principles on our website. We invite applications from all qualified individuals who are philosophically aligned with our mission and principles.

As a Specialist, Digital Giving at the BC SPCA you\'ll be joining one of the most innovative and successful fundraising teams in Canada. The BC SPCA is funded by compassionate animal lovers who helped us assist nearly 119,000 animals last year. Your work will help make this all possible. As the Specialist, Digital Giving you will provide strategic and technical expertise to the Digital Giving team to continue to position the BC SPCA at the forefront of digital fundraising.

What\'s it like working at the BC SPCA?

Our Team:

The fundraising team prides itself on having created a fun, supportive and positive work culture. We are results-driven and committed to excellence through professionalism, compassion, collaboration and innovation.

What we do:

We\'re passionate about helping animals live safe, healthy and loved lives, and about helping their humans too. We\'re the only animal welfare organization in B.C. that has the authority to enforce laws relating to animal cruelty. And, we\'re one of North America\'s most progressive animal welfare organizations with evidence-based standards of care. We\'re knowledge leaders.

The role of Specialist, Digital Giving

• As part of the Digital Giving team, you\'ll provide leadership in the implementation of best practices around the acquisition and retention of digital donors and the identification and assessment of new digital fundraising opportunities.
• As a subject matter expert, you\'ll provide guidance to the team and the BC SPCA as a whole (as requested) in the areas of:

• Email marketing
• Digital marketing & donor stewardship
• Donation form optimization
• Digital lead generation
• Organizational digital strategy
• You are also responsible for working with the Senior Officers, Digital Giving to

• Incorporate new opportunities and practices into the day-to-day operations of the team
• Collaborate to ensure the optimized roll-out of end of year fundraising and high potential appeals (emergency fundraising, breaking news stories, etc.)
• Serve as a back up to the Senior Officers on the execution of critical fundraising campaigns
• You\'ll be collaborating with colleagues in Revenue Development to ensure optimal data integration across platforms and the Communications department on organizational digital strategy and social media fundraising and optimization.
• You are expected to utilize appropriate measures and metrics to evaluate the success of digital fundraising across campaigns and to provide regular reporting and analysis.
• You are supported and encouraged to develop and maintain relationships with industry peers and maintain a commitment to continued education, learning and innovation.

While every day is different, a day in this role might include:

• Checking the conversion and completion rates on an ongoing donation form test. Deciding whether to implement changes based on the results. Connecting with the rest of the Digital Giving team to share findings and ensure relevant learning are applied to all campaigns.
• Reviewing performance and updating the content on ad sets for a trial campaign you are running on a new social media platform in order to assess its suitability as a revenue generating avenue for the Society.
• Meeting with the Senior Officer, Digital Giving to discuss strategy for a fundraising campaign around a breaking news story of 30 cats brought into BC SPCA care. Ensuring all avenues for fundraising are optimized and collaborating on compelling donor-centric copy for the appeal.

What type of person are you?

• A self-starter with a passion for digital fundraising innovation
• Someone who thrives on the new opportunities and challenges of the ever-changing landscape of digital marketing
• A collaborator who enjoys connecting with colleagues internally and across the sector to share learnings and expertise
• A motivated and innovative problem-solver
• Empathetic and relation-centric (with colleagues, donors, animals etc.)
• In philosophical harmony with the mission, vision, and guiding principles of the BC SPCA.

What skills have you developed?

• University degree in relevant discipline plus a minimum of 8 years\' experience in digital fundraising or an equivalent combination of education and experience acceptable to the employer.
• You possess an understanding of big picture fundraising and how digital fits in.
• You have proven experience innovating in the areas of email marketing, social, website and donation form optimization, and Search Engine Optimization.
• Working with data is an essential and everyday part of your work, establishing data points, ensuring accurate record keeping and conducting thorough analysis.
• You have a demonstrated capacity to strategically guide and mentor fellow staff.
• When you see a problem or an opportunity to make something better you bring forward solutions.
• You are a clear and persuasive communicator, both written and oral, including an ability to relate respectfully to a diverse audience.
• You know when something is your responsibility and when you need to escalate something. If you don\'t know, you\'ll ask for help.
• Extensive experience using CRM and CMS programs and an openness to learning new platforms (we use Raiser\'s Edge and Luminate Online).
• Experience working with e-commerce platforms is an asset.
• You have experience using a graphic design program and are open to learning others (we use Adobe and Canva).
• You are proficient with Microsoft Office Suite.
• Basic HTML editing an asset.

Benefits

• Full time salaried position.
• Three weeks\' vacation plus twelve sick days.
• BC SPCA Revenue Development operates on a hybrid work model and offers opportunities for a modified work week.
• Competitive extended health benefits after three months.
• Employer RRSP contributions of 7.5% (with no matching requirement) after three months.
• Eligible for professional development after twelve months
• Positive work-place culture of collaboration, innovation and respect.
• And yes, there are dogs in the office\xe2\x80\xa6every single day (and sometimes other animals too!

The BC SPCA compensation structure is based on external benchmarks and regularly reviewed. Starting placement on the range for this position will be commensurate with the successful candidate\'s experience. The hiring manager will share the range with short-listed candidates prior to scheduling interviews. In order to be considered, please submit both a resume and cover letter with your application.

How to apply

If you are interested in joining our Vancouver team and are legally entitled to work in Canada, we would like to hear from you. Click on apply now or use the link to apply

We thank you for your interest in the BC SPCA, however; only candidates selected for an interview will be contacted. No telephone calls, please.

The BC SPCA is a Registered Charity BN 11881 9036 RR0001

Other details

• Pay Type Salary

• 1245 E 7th Ave, Vancouver, BC V5T 1R1, Canada

The British Columbia Society for the Prevention of Cruelty to Animals