Job Description

JOB TITLE: SPECIALIST, DIGITAL MARKETING

DEPARTMENT: CORPORATE SUPPORT SERVICES

POSTING NUMBER: 105158

NUMBER OF POSITIONS: 1

JOB STATUS & DURATION: Full Time Permanent

HOURS OF WORK: 35 hour workweek

LOCATION: Hybrid Model - when working onsite, you will report to the location of City Hall

SALARY GRADE: 9

SALARY RANGE: 1ST STEP: $75,584.60 per annum

2ND STEP: $79,588.60 per annum

JOB RATE: $83,738.20 per annum

JOB TYPE: Union

POSTING DATE: December 23, 2022

CLOSING DATE: January 10, 2023

AREA OF RESPONSIBILITY:

Reporting to the Coordinator, Marketing, Economic Development, this role leads in the development, design and execution of all Economic Development social networking and website channels to cultivate and engage online community, to generate new business investments and promote job creation through targeted marketing strategies.

• Leads in the strategic development and execution of all social content and campaigns to increase brand awareness, engagement and traffic. Develops social media strategy, supervises execution, evaluates results and manages vendor relationships.
• Creates, designs and manages content across social networking sites to establish brand authority, manage company reputation, provide customer care, facilitate partnerships with key social media influencers, and introduce offers where appropriate.
• Coordinates and distributes Economic Development e-newsletter. Acts as main point of contact for content, consistent messaging, design and approvals.
• Creates and maintains brand content across a variety of social platforms, drives social interactions and supports specific content marketing initiatives.
• Collects and analyzes data from all social media marketing initiatives.
• Assembles images, typography and other visuals to produce a compelling web and landing page copy.
• Works with the Research team to develop unique market research and analysis to explore new ideas, trends in social media innovation, strategies, tactics and platforms.
• Develops and implements SOP and guidelines related to social media activity and provides training to Economic Development team members.
• Maintains current knowledge of issues in Brampton and the Greater Toronto Area.
• Liaises with key departments and stakeholders. Builds and maintains relationships with cross-functional departments, teams, and management.
• Monitors and analyzes data and provide recommendations to improve content and online presence.
• Ensures effective use of resources and expense management. Provides recommendation on effective marketing initiatives and associated costs for annual budgeting process.
• Prepares, presents and advise on social media initiatives, strategies and outcomes.

#LI-MG1

SELECTION CRITERIA:

• High School (Grade 12) graduation plus an additional program of three (3) to four (4) years in Communications, Marketing, Multi-Media Studies/Graphic Design or equivalent.
• Over 4 years up to and including 8 years in leading, managing social media accounts, campaigns and communications.
• A valid, non-probationary Class G driver\xe2\x80\x99s license
• Proven ability to work in a highly collaborative environment with strong project management skills.
• Experience in managing cross-channel marketing campaigns including websites, Search Engine Optimization (SEO) and social media communities (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.)
• Strong communication and creative writing skills.
• Experience in executing web and social media strategies and campaigns
• Experience in advertising, public relations and online marketing is preferred.
• Current knowledge of up-to-date trends and best online and marketing practices.
• History of successful results driven digital marketing campaigns that show an in-depth understanding of the digital space.
• Strong project management and organizational skills
• Proficiency with social media listening and management tools such as but not limited to; Google Alerts, Google Analytics, HootSuite/Buffer, Constant Contact
• Website and Intranet Administration (SharePoint, WordPress)
• Proven knowledge of website and analysis tools. Strong SEO knowledge and ability to analyze keyword and analytics data.
• Excellent computer skills with proficiencies in MS Office software applications (Excel, Word, PowerPoint, etc.)
• Proficient in photo and video editing and publishing software such as but not limited to Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Director, Premiere), QuarkXPress, as well as publishing platforms.
• Knowledge of economic development principles, practices and techniques is an asset

**Various tests and/or exams may be administered as part of the selection criteria.

Alternate formats will be provided upon request.

Interview: Our recruitment process will be completed with video conference technology.

As part of the corporation\xe2\x80\x99s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available.

If this opportunity matches your interest and experience, please apply online at: quoting reference #105158 by January 9, 2023 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.

As part of the application process, applicants will be invited to complete a self identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions. All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable. The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.

Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant\xe2\x80\x99s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.

City of Brampton