Job Description

Social Media SpecialistWe are a leading womens fashion retailer with a strong presence in malls across Canada. As we expand our Digital Marketing and E-Commerce team, we are focused on creating a modern, engaging, and seamless customer experience across all digital touchpoints. Our goal is to reinvent the digital shopping journey, making it both remarkable and best-in-class.We are seeking talented, driven professionals to join our team individuals who bring expertise, passion, and a track record of excellence in digital retail. If youre looking for an opportunity to elevate your career and be part of something transformative, wed love to hear from you.Role Summary:
The Social Media Specialist is responsible for creating and managing content, fostering community engagement, and executing influencer and PR initiatives that align with the brands elegant and fashion-forward voice. This role blends creative content development, influencer collaboration, and strategic execution to enhance the brands social media presence.Key Responsibilities:

• Content Creation & Management

• Curate and create content that tells the brands story on Instagram, TikTok, and other social platforms, focusing on authenticity, customer engagement, and brand ethos.

• Plan and execute photoshoots and visual content creation ensuring alignment with the brands unique aesthetic and marketing goals.
• Coordinate logistics for photoshoots, including sourcing props, managing schedules, and collaborating with photographers and stylists.
• Assist in post-production, including photo editing, video creation, and graphic design for social media platforms.
• Maintain and update the content calendar to ensure consistent posting across Instagram Stories, Reels, TikTok, Pinterest, and other platforms.
• Influencer & PR Collaboration

• Scout, recruit, and manage influencers for campaigns, ensuring alignment with the brands luxurious and trendsetting ethos.
• Foster relationships with influencers and media, handling communications, contracts, and campaign deliverables.
• Manage logistics for influencer product shipments, ensuring smooth execution and timely delivery.
• Monitor influencer campaigns and track performance metrics, providing insights to refine and optimize strategies.
• Community Engagement

• Engage with the brands online community by responding to comments, messages, and inquiries, strengthening connections with followers.
• Consumer Review Program Management

• Set up and maintain our consumer review program using Bazaarvoice, ensuring customer feedback is effectively managed and leveraged.
• Coordinate style selection with Merchandising, Storytelling, Visual, and ECommerce teams to ensure alignment across campaigns and platforms.
• Provide input to the ECommerce team to optimize Bazaarvoices UGC shoppable features and integrate them seamlessly into the online shopping experience.
• Trend Research & Analytics

• Keep up with social media trends and emerging platforms, adapting strategies to resonate with the brands audience.
• Analyze campaign performance and social metrics to provide data-driven recommendations for improvement.

YM Inc.