Job Description

Social Media Specialist
We are a leading womens fashion retailer with a strong presence in malls across Canada. As we expand our Digital Marketing and E-Commerce team, we are focused on creating a modern, engaging, and seamless customer experience across all digital touchpoints. Our goal is to reinvent the digital shopping journey, making it both remarkable and best-in-class.
We are seeking talented, driven professionals to join our team individuals who bring expertise, passion, and a track record of excellence in digital retail. If youre looking for an opportunity to elevate your career and be part of something transformative, wed love to hear from you.
Role Summary:
The Social Media Specialist is responsible for creating and managing content, fostering community engagement, and executing influencer and PR initiatives that align with the brands elegant and fashion-forward voice. This role blends creative content development, influencer collaboration, and strategic execution to enhance the brands social media presence.
Key Responsibilities:

• Content Creation & Management

• Curate and create content that tells the brands story on Instagram, TikTok, and other social platforms, focusing on authenticity, customer engagement, and brand ethos.

• Plan and execute photoshoots and visual content creation ensuring alignment with the brands unique aesthetic and marketing goals.
• Coordinate logistics for photoshoots, including sourcing props, managing schedules, and collaborating with photographers and stylists.
• Assist in post-production, including photo editing, video creation, and graphic design for social media platforms.
• Maintain and update the content calendar to ensure consistent posting across Instagram Stories, Reels, TikTok, Pinterest, and other platforms.
• Influencer & PR Collaboration

• Scout, recruit, and manage influencers for campaigns, ensuring alignment with the brands luxurious and trendsetting ethos.
• Foster relationships with influencers and media, handling communications, contracts, and campaign deliverables.
• Manage logistics for influencer product shipments, ensuring smooth execution and timely delivery.
• Monitor influencer campaigns and track performance metrics, providing insights to refine and optimize strategies.
• Community Engagement

• Engage with the brands online community by responding to comments, messages, and inquiries, strengthening connections with followers.
• Consumer Review Program Management

• Set up and maintain our consumer review program using Bazaarvoice, ensuring customer feedback is effectively managed and leveraged.
• Coordinate style selection with Merchandising, Storytelling, Visual, and ECommerce teams to ensure alignment across campaigns and platforms.
• Provide input to the ECommerce team to optimize Bazaarvoices UGC shoppable features and integrate them seamlessly into the online shopping experience.
• Trend Research & Analytics

• Keep up with social media trends and emerging platforms, adapting strategies to resonate with the brands audience.
• Analyze campaign performance and social metrics to provide data-driven recommendations for improvement.