Job Description

Job Summary

We are seeking a creative and detail-oriented Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms and websites. This role requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance metrics to optimize content. This role will gradually be responsible for maintaining and updating the corporate websites, brochures, and marketing materials.

Responsibilities

Create, curate, and manage published content across various social media platforms including Twitter, LinkedIn, etc. Develop engaging social media campaigns that align with overall marketing goals. Monitor social media channels for trends and customer feedback, responding promptly to inquiries and comments. Utilize tools such as Hootsuite for scheduling posts and managing multiple accounts efficiently. Conduct research to identify target audiences and tailor content accordingly. Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite, including Adobe Illustrator. Implement SEO best practices to enhance visibility and engagement of social media posts. Analyze social media metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement. Stay updated on industry trends in digital marketing and e-commerce advertising.

Skills

Proficiency in proofreading to ensure high-quality content free of errors. Experience with Mangool, Hootsuite or similar social media management tools. Strong understanding of SEO principles and their application in social media strategies. Familiarity with Adobe Creative Suite, particularly Adobe Illustrator for graphic design tasks. Knowledge of e-commerce platforms and digital marketing strategies. Excellent research skills to stay ahead of market trends and audience preferences. Ability to work collaboratively within a team while also demonstrating initiative in independent projects. Strong written and verbal communication skills with a keen eye for detail. Ability to do the website changes, graphics etc without relying on 3rd parties is big plus
Join us as we elevate our brand's online presence through innovative social media strategies!

Job Types: Full-time, Permanent

Pay: $38,825.72-$56,127.06 per year

Additional pay:

Bonus pay
Benefits:

Company events Dental care Extended health care On-site parking Paid time off Vision care
Schedule:

8 hour shift Monday to Friday
Work Location: In person