Social Media Lead

Calgary, AB, Canada

Job Description


Reporting to the Senior Manager, Communications & Public Relations, this position plays a crucial role in boosting the online presence of Arts Commons by creating and executing social media engagement strategies to inform, advertise and attract public interests. You have a solid understanding of the digital landscape and can navigate through a variety of social platforms to engage our audiences and effectively convey our brand and offerings. Additionally, you can create compelling content and leverage opportunities when out in the arts community to capture and report through the appropriate social platforms. Utilizing strong project management abilities, you are able to take the lead in advancing, planning, coordinating, and executing digital marketing initiatives. Overall, you have an ability to inspire and drive interest through the production and management of digital content and social media campaigns \xe2\x80\x93 ensuring Arts Commons\xe2\x80\x99 continued success in sharing and elevating our brand. Who we are: Arts Commons is an ecosystem inclusive of individual tasks, resident companies, and community groups. As one of the largest performing arts centres in Canada, Arts Commons strives to break down barriers to cultural participation by providing a modern, open, and inclusive gathering space in a central location. At Arts Commons: Our belief \xc2\xb7 That equitable access to the arts is a human right Our responsibility \xc2\xb7 To redefine a bold and adventurous Calgary by championing and investing in creativity Our mission \xc2\xb7 To be an inspirational force where artists, community and organizations celebrate cultural identities, experiences full breadth of human emotions, and ignite positive change What we offer: On top of the everyday excitement of working inside one of Canada\xe2\x80\x99s top performing arts facilities with a team of professionals that share a passion for the arts, Arts Commons offers a competitive salary and a wide range of benefits: \xc2\xb7 A collaborative, engaging and values driven work environment \xc2\xb7 An annual salary in the range of $55,000 - $62,000 \xc2\xb7 A comprehensive health and dental benefits package, with RSP matching and access to an Employee & Family Assistance Program (EFAP). \xc2\xb7 A positive working culture, keeping employee health and wellness a priority with generous
paid time off policies and an annual lifestyle allowance. \xc2\xb7 A dynamic role that will have you engaging in many different aspects of the arts What we value: We are looking for individuals who share our vision of building a creative and compassionate society, inspired through the arts. Our team is made up of people with a diverse range of interests \xe2\x80\x94 singers, actors, musicians, playwrights, coaches, teachers, gamers, bakers, photographers, athletes, dancers. People whose interests encompass the widest spectrum. We even have furry, four-legged friends in the office. We value people who strive to do the right thing, and work to be their best. People with open minds, hearts and arms. What you will get to do here: As the Social Media Lead, you play a critical role in the elevation of Arts Commons\xe2\x80\x99 brand and online presence by engaging our audiences and community through our social media channels. You are an expert at telling visual and textual stories to support and raise awareness of our brand and offerings. In optimizing digital content and engaging in its execution, collection, and analysis, you will be directly involved in conversations with our greater arts community. You will act as the primary lead in managing social media and influencer marketing strategies for the Arts Commons (master) brand and our sub-brands (Education, Galleries, Connects, and Presents). In this role, you will also oversee photography and videography contracts, and assist the creative services team with Marketing, Sales, and Communications initiatives. The key accountabilities of this role will take a focus on the primary areas of: \xc2\xb7 Social Media Strategy \xc2\xb7 Content Creation and Digital Design \xc2\xb7 Influencer Marketing and Communications Support \xc2\xb7 Digital Capture Management \xc2\xb7 Social Media Reporting Strategic Goals: Devise social media initiatives, feedback mechanisms, and metrics of success to engage and encourage dialogue, as well as provide valuable information to our followers and the community around the arts, Arts Commons, our industry, partnerships, and programming. Where you fit within our ecosystem: Reporting to the Senior Manager, Communications & Public Relations, this role is part of the Brand and Audience Development team and collaborates regularly with the Programming, Development, and Event Services teams, as well as artists and community partners. You will be a great fit if you\xe2\x80\xa6 Must haves: \xc2\xb7 Advanced knowledge of all social media platforms, including: Facebook, Twitter/X, TikTok, Instagram, and YouTube, as well as social media management platforms such as Sprout Social and Hootsuite \xc2\xb7 Minimum 4 years of experience working in a digital landscape \xc2\xb7 Proficiency in current design and production software, including Adobe Photoshop, Illustrator, InDesign and Acrobat \xc2\xb7 Advanced writing skills with superior vocabulary; ability to express yourself, excellent grammar \xc2\xb7 Excellent communication, interpersonal and customer service skills \xc2\xb7 Organized and possess an ability to prioritize and manage multiple projects and deadlines, with a sharp attention to detail and quality \xc2\xb7 Positive attitude, willingness to learn and ability to work independently and in collaboration with other team members \xc2\xb7 Able to thrive in a fast-paced and energetic work environment, where being a collaborative team player is essential \xc2\xb7 Availability to work evenings and weekends at Arts Commons Presents concerts, shows, and festivals as a representative of the marketing team; developing our audience and communicating our offerings, as needed \xc2\xb7 A passion for the arts! Nice to have: \xc2\xb7 Possess a degree or diploma in Marketing, Communications or Digital Content and Design from an accredited program, and/or a minimum of 3-5 years comparable work experience \xc2\xb7 Experience managing and optimizing paid advertising campaigns across multiple platforms, including Meta and Pinterest If you are interested in applying to this exciting opportunity, please forward your resume and cover letter in confidence to: Human Resources Arts Commons 205 - 8th Ave SE Calgary, Alberta T2G 0K9 Email: employment@artscommons.ca Interviews will be conducted on an ongoing basis and the job posting will be officially close when a suitable candidate is found. For best consideration, please apply by the deadline date. While we hope to fill this position as earliest as possible, our commitment to finding the right candidate may require more time. We thank all interested applicants in advance but will only be contacting those selected for an interview. If you have any specific questions to ask in relation to the role, please send them to the email address above and a member of our team will do our best to respond to you in a timely manner. Commitment to Inclusion, Diversity, Equity & Accessibility (IDEA) As part of our organization\xe2\x80\x99s commitment to IDEA, we work to remove barriers in collaboration with a broad range of voices. Removing these barriers begins with the hiring process. To that end, we are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and providing accessible employment practices. Requests for accommodation can be made at any stage of the recruitment process, and applicants are asked to make their accommodation needs known. We strongly encourage applicants who identify as part of underrepresented groups, including women, people of colour and those with disabilities to apply. Even if your past experiences do not align perfectly with every qualification, we strongly encourage you to apply anyway! An excitement and passion for Arts Commons can go a long way here, whether it is in this role or another. Job Types: Full-time, Permanent Salary: $55,000.00-$62,000.00 per year Benefits:

  • Employee assistance program
  • Extended health care
  • Paid time off
  • RRSP match
  • Vision care
Flexible Language Requirement:
  • French not required
Schedule:
  • Monday to Friday
  • Weekends as needed
Ability to commute/relocate:
  • Calgary, AB T2G 0K9: reliably commute or plan to relocate before starting work (required)
Work Location: In person

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Job Detail

  • Job Id
    JD2259998
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Calgary, AB, Canada
  • Education
    Not mentioned