Job Description

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JOB DESCRIPTION / RESPONSIBILITIES

As a Senior Social Media Specialist at Dreww, you will take charge of the social media initiatives for a specific group of our clients. Based in our Griffintown headquarters and reporting to Clothilde Fortin, our Director of Social Media & Content, your primary task will be to develop and implement comprehensive social media strategies tailored to each client\xe2\x80\x99s unique needs.

Social Media Strategy Development and Execution: You will be responsible for developing and executing social media strategies for the clients assigned to you. This includes defining content pillars, establishing the brand\xe2\x80\x99s tone, and producing content for stories, feed posts, and video posts. Central to your responsibilities will be owning the creation and maintenance of your clients\xe2\x80\x99 content calendar.

Community Management Strategy: You will lead the development and oversee the implementation of community management strategies for your clients\xe2\x80\x99 accounts. This involves collaborating with junior social media specialists to formulate and fine-tune these strategies, ensuring they align with our clients\xe2\x80\x99 brand voice and objectives. Your role is crucial in providing guidance and mentorship to junior team members, aiding them in the effective execution of these strategies.

Graphic Design Content Creation: Part of your role will be to produce visually engaging content using graphic design tools like Canva and Photoshop. You will be expected to produce various types of content, including memes, photo collages, and other creative visuals for stories and feed posts, all while adhering to our clients\xe2\x80\x99 brand guidelines. This role requires a good eye for design and the skill to use these tools to communicate our clients\xe2\x80\x99 messages in a visually appealing manner across social media platforms.

Copywriting For Social Media Posts: An essential part of your role will include writing and reviewing captivating captions, titles, descriptions, and subtitles for feed posts, stories, YouTube videos, social media ads, and video subtitles, all tailored to the brands you are responsible for. Your ability to consistently convey each brand\xe2\x80\x99s unique voice in these elements is critical.

Photo Content Production: While not a daily task, producing photo content is a vital part of your role as a Social Media Specialist. You will lead the creation of briefs, shot lists, and mood boards, and will be responsible for selecting photographers from our roster. Your role extends to overseeing all pre-production logistics. On-set, your responsibilities will include giving directions to the photographer, taking charge of art-direction, managing any unforeseen changes, ensuring the team adheres to the schedule, and providing real-time updates to clients if necessary. This aspect of your role is crucial for creating visually appealing content required for your content calendar.

Short-Form Video Content Creation: In collaboration with the TikTok and Reel Producer, you will play a key role in developing the strategy for short-form video content, ensuring it aligns with the brand\xe2\x80\x99s tone and objectives. Your involvement in this process is multifaceted: while the TikTok and Reel Producer focuses on pre-production and production aspects, you will be integral in the ideation phase, actively contributing during revisions, and overseeing the final review before the videos gets published.

Social Media Ad Buying Management: In your capacity as a Social Media Specialist at Dreww, you will oversee an advertising budget dedicated to amplifying the reach, impressions, engagement, and video views of the content you publish across your clients\xe2\x80\x99 social media platforms. Your responsibilities include setting up and managing ad campaigns using Meta Ads Manager and TikTok Ads Manager. It is important to note that your focus will be solely on increasing content visibility and engagement; responsibilities for e-commerce and lead generation ads are handled by a specialized team within Dreww.

Monthly and Quarterly Reporting: A key part of your role will be to compile and present monthly and quarterly reports to your clients. These reports will focus on crucial KPIs tailored to each client\xe2\x80\x99s brand strategy. You will analyze and communicate important metrics such as engagement rates, audience growth, and content effectiveness. The goal is to provide clear insights that inform and guide each client\xe2\x80\x99s social media strategy. Your reporting will not only reflect past performance but also suggest future actions based on observed trends, ensuring clients are well-informed and prepared for upcoming initiatives.

Client Communication and Relationship Management: In your role as a Social Media Specialist, you will be the primary liaison between Dreww and your clients. This pivotal position involves managing day-to-day communications and maintaining strong client relationships. Regular meetings, either weekly or bi-weekly, will be essential to ensure clients are consistently updated and their needs are aligned with the strategic direction of their campaigns. Your proactive approach in these interactions will be key to ensuring ongoing client satisfaction and engagement.

PROFILE OF OUR IDEAL CANDIDATE

Disclaimer: The character "Andy" in this description serves as a narrative tool. Dreww embraces diversity and welcomes applicants of all backgrounds and genders for this role.

Residing in the heart of downtown Montreal, Andy is a perfectly bilingual social media wizard. Her skills, honed through 5 years of experience at various digital marketing agencies, have transformed her personal interest in platforms like Instagram, TikTok, YouTube, and Facebook into professional expertise.

Over the years, Andy has delved deep into various facets of social media and content creation. Her experience ranges from producing photoshoots and crafting compelling mood boards to defining a brand\'s voice for effective community management. She has excelled in producing short-form video content for platforms like TikTok, showcasing a true passion for this medium. Her content often goes viral, thanks to perfect timing that aligns with current trends, and its ability to resonate deeply with audiences due to its relatability and cultural relevance. Andy is adept at setting up targeted ad campaigns on platforms like Meta Ads Manager and TikTok Ads Manager, leveraging these to increase the reach and engagement of the content she publishes for brands. Her previous life as a blogger, during her teenage years, gives her an alternative understanding of the complex nuances of today\xe2\x80\x99s social media landscape, having been publishing content on the internet since before social media became what it is today. This vast and varied experience gives Andy a comprehensive understanding of today\xe2\x80\x99s digital brand-building dynamics. More recently, her time at a renowned agency has honed her skills in skillfully managing multiple high-profile social media accounts, bringing a blend of authentic storytelling and creativity to each brand she works with.

Now poised for her next professional chapter, Andy is drawn to the dynamic and creative environment at Dreww, particularly the combination of production and social media expertise, which will allow her to collaborate with a group of highly talented digital natives. Eager to bring her extensive experience in developing social media strategies and her understanding of what makes content go viral, she looks forward to contributing to Dreww\xe2\x80\x99s innovative projects. Her creative mindset, meticulous attention to detail, and proven track record of building brands using social media are assets she is excited to deploy. At Dreww, Andy is eager to apply her skills and experience towards amplifying the digital narratives of prominent national consumer brands, crafting social media campaigns that resonate with millions of people while leaving a lasting impact.

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