Job Description

Position Details

Position Information

Posting Number 23AC0035
Title Social Media Coordinator
Pclass # S9949
Job Summary

Who We Are

We acknowledge that Vancouver Community College (VCC) is located on the traditional unceded territories of the x\xca\xb7m\xc9\x99\xce\xb8k\xca\xb7\xc9\x99y\xcc\x93\xc9\x99m (Musqueam), S\xe1\xb8\xb5wx\xcc\xb1w\xc3\xba7mesh (Squamish), and s\xc9\x99lilw\xc9\x99ta\xc9\xac (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial.

For over 55 years, VCC has been a leader in innovative, experiential post-secondary learning. We\'re one of B.C\'s top employers and we are proud to inspire students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce.

At VCC, we respect and celebrate our differences, and are committed to the work of decolonization, accessibility, and inclusivity for all. Be a part of creating an inclusive community that provides equitable opportunities for Indigenous and diverse representation, participation, and success for everyone.

We value lived experience and encourage applications from members of all groups experiencing barriers to equity. Come join the VCC community as we shape the future together.

This position is responsible for administering and maintaining VCC\'s official social media accounts as well as monitoring and moderating the College\'s reputation and brand in the digital space. The incumbent also provides advice and input on the use of social media to support marketing campaigns and initiatives.
Job Duties/Responsibilities

1. Digital Communications

a. Develops an annual plan for the maintenance and growth of the College\'s social media channels in collaboration with the Marketing team.

b. Coordinates, creates, schedules, and curates approved daily content for and manages all official VCC social media accounts.

c. Provides live social media coverage at major college events.

d. Produces photography as required for social media accounts.

e. Monitors all official VCC social media activity as well as a broad range of external social media networks and accounts for the purpose of audience engagement, content curation, and reputation management.

f. Interacts and engages with VCC\'s online communities to encourage interaction, answer questions, address feedback, identify and appropriately escalate any safety and security related matters.

g. Advises college on the use of social media to how to create concise and compelling content.

h. Stays current on the latest trends in social media and digital communications and recommends new tools and techniques.

i. Works with all departments to determine how to heighten activity profiles and increase visitors through social media.

j. Assists with the development and implementation of email marketing initiatives in collaboration with Content Strategist.

2. Content Management

a. Reviews and approves all event and information session content before publishing to the website and social media calendars.

b. Assists with publishing content to the external and internal websites in collaboration with Content Strategist.

c. Assists in the maintenance of a central, accessible repository of quotes, testimonials and success stories.

d. Collaborates with external and internal stakeholders to ensure that VCC content reaches our intended audience.

3. Monitoring and Reporting

a. Analyzes and reports on social media performance and makes recommendations.

b. Measures, records and reports on all media activity.

4. Marketing

a. Provides support and coverage for the Content Coordinator as required.

b. Performs other related duties as required.

Qualifications

Education and Experience

• Bachelor\'s degree in Marketing, Communications, Journalism, New Media or related field.
• Over 2 - 4 years of experience in professional management of social media channels (Twitter, Facebook, LinkedIn, YouTube, Instagram, etc.), social media management tools (Hootsuite), web analytic tools (Google Analytics, Twitter Analytics, Facebook Insights, etc.), and creation of goals based written and visual content for the web, social media and email or an equivalent combination of training and/or experience may be substituted for the required qualifications.

Skills and Abilities

• Exceptional written and oral communication skills (journalistic writing, social media copy, copywriting, and content marketing).
• Commitment to quality, accuracy, detail, and consistency including adherence to brand standards.
• High level of creativity and effective visual communication skills (design, photography, etc.).
• Demonstrated ability to curate and create accurate, high-quality and creative content targeting a variety of needs and audiences.
• Basic understanding of website optimization, SEO, SEM, and email marketing methods and tools.
• Proven interpersonal skills with the ability to work both independently and collaboratively as a member of a team.
• Ability to establish and maintain effective working relationships with students, staff, faculty and external contacts.
• Effective organizational and time management skills with the ability to prioritize and manage several time-sensitive tasks/projects at any given time.
• Advanced knowledge of social media management tools (eg. Hootsuite), web analytic tools (eg. Google Analytics), and trends.
• Advanced knowledge of MS Word, Excel and PowerPoint.

Salary Range - Prorated based on FTE

PAYGRADE 25 - $2,095.57 to $2,458.55 bi-weekly.

Posting Detail Information

Employment Group Support Staff (CUPE)
Type of Position Permanent
Employment Type Full Time
Department MARKETING & COMMUNICATIONS
Primary Location - This position may require you to work at all VCC locations. Broadway
Is this posting only for internal applicants? No
Desired Start Date - May be subject to change
Position End Date - For Temporary Positions
Vacation Blackout Dates
Number of Hours per Week 35
Work Schedule - Hours may vary according to the needs of the Department

Monday to Friday, 9:00 am to 5:15 pm
Eligible for Fortnight Yes
Special Instructions to Applicant

Location is on campus during probationary period, with opportunity for flexible work off-campus afterwards.
Posting Open Date 02/23/2023
Posting Close Date 07/30/2023
Is this a pooled posting? No

Vancouver Community College