Job Description

• Location: Mississauga, Ontario
• Type: Permanent
• Job #17305

Our scaling CPG client is looking for a Social Media Manager to join their growing team. The Social Media Manager will play a key role on the marketing team, overseeing all organic content, affiliate marketing and influencers. Managing the online brand, you will create engaging content that resonates with your audience and builds the company brand.
Qualifications:
Develop and execute compelling content strategies tailored for each social platform; driving engagement, awareness and community growth
Cultivate and nurture relationships with affiliates and influencers, collaborating on content and promotional initiatives to expand the brand reach and drive conversions
Build and maintain detailed content calendars, ensuring a consistent posting schedule aligned with marketing objectives and brand messaging
Utilize social media management rolls to schedule and publish posts at optimal times, maximizing reach and engagement
Monitor and analyze social media KPIs, providing actionable insights to optimize and improve results
Uphold brand identify and consistency across all social media channels, maintaining voice, tone and visual aesthetics
Stay ahead of industry trends and cultural moments, proactively identifying opportunities to capitalize on emerging trends and engage their audience in real time
Qualifications:
3-6 years of experience in social media, ideally with a brand
Proficiency in social media scheduling and analytics tools
Strong organizational skills with high attention to detail
Ability to adapt quickly to changing trends and market dynamics
Bachelors degree in Marketing, PR, Communications or a related field preferred
Knowledge or interest in the health and fitness industry is a bonus!