Job Description

About Betz Pools

Since 1945, Betz Pools has been Canada's trusted leader in building and servicing premium pools and spas. With a reputation for excellence, innovation, and customer care, we are committed to delivering a best-in-class experience at every touchpoint. We're growing, and we're looking for talented people to grow with us.

Key Responsibilities

Social Media & Reputation

Own and manage TikTok, Instagram, and Facebook accounts, ensuring consistent and engaging content aligned with Betz's premium brand. Develop and execute content calendars, seasonal promotions, and storytelling campaigns. Monitor and respond to Google Reviews with professionalism and timeliness, ensuring a positive brand perception.

Marketing & Campaigns

Develop integrated marketing campaigns (digital + offline) to promote seasonal services, new offerings, and premium brand positioning. Work with leadership to design promotional materials, advertisements, and event campaigns. Collaborate cross-functionally (Service, Sales, Construction) to ensure marketing efforts support revenue growth targets.

Customer Communications

Create and manage customer email campaigns that highlight services, promotions, and seasonal programs. Ensure messaging is brand-consistent and customer-centric.

Website & Digital

Implement website changes and updates, keeping service offerings, promotions, and key pages fresh. Ensure website and campaigns are optimized for lead generation. Stay current with digital marketing and pool industry trends to propose innovative ideas.

Analytics & Reporting

Track KPIs such as engagement, reach, conversions, campaign ROI, and review ratings. Provide regular reporting to leadership with actionable recommendations.

Qualifications

Bachelor's degree in Marketing, Communications, or related field (preferred). 3-5 years of experience in social media, digital marketing, or brand management. Strong writing, editing, and creative design sense. Experience with digital marketing tools (email platforms, website CMS, analytics dashboards). Demonstrated ability to balance creativity with measurable results. Excellent collaboration and communication skills.

What We Offer

Competitive salary: $60,000-$70,000 per year. Comprehensive benefits package. The opportunity to shape the digital and marketing strategy of a premium, established brand. A collaborative team environment, grounded in our CLEAR values: +

Communication

- open, honest, and respectful exchanges. +

Learning

- continuous growth and development.
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Engaged

- being present, committed, and proactive.
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Accountability

- ownership of actions and results.
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Respect

- treating colleagues, customers, and partners with professionalism and care.

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Skills

RequiredOrganizational Skills Attention to Detail Problem Solving Communication
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Behaviors

RequiredDedicated: Devoted to a task or purpose with loyalty or integrity Thought Provoking: Capable of making others think deeply on a subject Team Player: Works well as a member of a group Innovative: Consistently introduces new ideas and demonstrates original thinking
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Motivations

RequiredEntrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization * Self-Starter: Inspired to perform without outside help