Job Description

Social Media & Marketing Manager

Company:

HiTeck Medical Instruments

Location:

Mississauga, ON (on-site / hybrid)

Type:

Full-time

About HiTeck Medical

HiTeck Medical is a fast-growing Canadian dental instruments brand serving dentists and dental professionals across North America. We design, manufacture, and supply high-quality instruments and sterilization solutions, with a strong focus on innovation, customer service, and long-term relationships with our dental partners.

We're looking for a

Social Media & Marketing Manager

who is both

strategic and hands-on

--someone who can plan, create, and execute marketing campaigns, and also pick up a camera to shoot a product reel when needed.

Role Overview

The Social Media & Marketing Manager will own HiTeck's online voice and presence across social media and other digital channels. This person will be responsible for strategy, content creation, community building, and performance analysis, with a special focus on

dental professionals and the dental industry

.

You will work closely with the leadership, customer service, and product teams to position HiTeck as a trusted, modern, and educational brand in dentistry.

Key Responsibilities. Brand, Strategy & Planning

Deeply understand HiTeck's

brand identity, values, mission, and product range

. Learn the

competitive landscape

in dental instruments and identify opportunities to differentiate HiTeck. Define and refine

social media goals

(growth, engagement, leads, brand awareness) aligned with company objectives. Develop and maintain

audience personas

, especially dental professionals (dentists, hygienists, assistants, office managers) and distributors. Build a

3-6 month content and campaign roadmap

aligned with launches, promotions, trade shows, and industry events.
2. Social Media Management & Content Creation

Manage and grow HiTeck's presence across platforms (e.g. Instagram, Facebook, TikTok, YouTube, LinkedIn; others as needed). Create and manage a

monthly content calendar

including: Product showcases Educational & how-to content Customer spotlights and testimonials Behind-the-scenes / manufacturing content Campaigns, offers, and launches Take ownership of

content creation

: Shoot and edit

high-quality photos and videos

of products, instruments, and brand-related content. Ensure all visuals are consistent with brand guidelines and elevate the

overall visual identity

of HiTeck across social and website. Collaborate with designers, photographers, videographers (internal or external) when needed.
3. Campaigns, Trends & Community Building

Plan and execute

organic campaigns

and initiatives to increase engagement, followers, and brand affinity. Develop

trend-based, engaging content

, including: Employee & team participation in relevant trends and challenges (e.g. "This or That - Dentistry Edition", "Balloon Injection Without Breaking Challenge", etc.). Relatable and fun content that still reflects professionalism and industry relevance. Build and nurture an

online community

of dental professionals: Create or grow groups/communities where knowledge, cases, and tips can be shared. Encourage conversations, respond to comments/messages, and actively engage with followers.
4. Educational & Value-Driven Content

Create and manage content series such as:

Product Showcase Series

Detailed features of individual instruments and kits. Highlight materials, design, unique benefits, and use cases. Use high-quality close-up imagery and clear descriptions.

Educational Videos

Short, easy-to-follow videos on: Instrument reprocessing and sterilization Proper handling and maintenance of instruments The importance of using high-quality instruments in clinical practice

Dental Health Tips Series

Bite-sized tips on oral hygiene, preventive care, and busting common myths. Content that clinics can share with patients and staff.

Tips for Dental Professionals

Practical tips related to: Instrument care & maintenance Optimizing instrument selection and usage during procedures Clinical workflow efficiency

Infection Control Awareness

Content focused on: Maintaining a sterile environment Best practices in infection control How HiTeck products support compliance and safety

Industry News & Trends

Curate and share relevant updates on: New dental technologies Industry regulations or guideline changes Notable research, conferences, and developments

Interactive & Engaging Content

Create

quizzes, polls, and mini-challenges

on: Dental care Instrument knowledge Industry trivia and trends Encourage sharing and participation to increase organic reach.

Flashback / Throwback Content

"Flashback Friday" posts showing: Evolution of dental instruments Milestones in dentistry HiTeck's own growth and history

FAQ & Explainer Content

Run FAQ sessions and posts answering: Product usage questions Warranty and maintenance questions Ordering, shipping, and support-related questions

Product Demos & How-To Videos

Produce

step-by-step demonstrations

of HiTeck instruments and systems. Showcase correct usage, tips, troubleshooting, and clinical context.
5. Analytics, Optimization & Reporting

Conduct regular

audits of social media performance

: Track metrics such as reach, engagement rate, follower growth, website clicks, and lead/conversion indicators. Prepare

weekly and monthly reports

summarizing performance, key insights, and action items. Use data to: Test and refine content types, posting times, and messaging. Double down on what works and adjust what doesn't. Continuously refine the

content calendar and strategy

based on insights and feedback.
6. Collaboration & Customer Experience

Work closely with

customer service

to: Respond promptly to inquiries, DMs, comments, and feedback on social media. Maintain a consistent, friendly, and professional tone. Coordinate with the

sales and product teams

: Align campaigns with promotions, launches, and key sales targets. Integrate product feedback from customers into future content and messaging.
First 60 Days: What Success Looks LikeMonth 1 - Foundation & Discovery

Immerse yourself in

HiTeck's brand, mission, products, and customers

. Meet with key stakeholders: marketing, customer service, sales, product development, and leadership. Conduct a full

audit of current social media accounts

: Review past content, engagement trends, and audience demographics. Identify strengths, weaknesses, and opportunities. Analyze

testimonials, reviews, and social feedback

to extract common themes, concerns, and success stories. Define or refine

social media goals and KPIs

. Segment and clarify

target audiences

within the dental community. Build the

first detailed content calendar

for the upcoming month (including campaigns, themes, and posting schedule).
Month 2 - Execution & Optimization

Launch the first

campaigns and content series

based on Month 1 planning. Test different

content formats

(reels, carousels, static posts, stories, lives, quizzes). Start or strengthen

online communities/groups

for dental professionals. Set up and follow a

weekly reporting rhythm

: Monitor analytics, summarize results, and propose optimizations. Integrate

customer service workflows

into social media (clear response guidelines and timelines). Develop a

forward-looking 2-3 month content and campaign plan

informed by early results.
Qualifications & Skills

Required:

2-4+ years of experience in

social media management and digital marketing

(B2B or healthcare/dental/medical is a strong asset). Proven ability to

plan and execute social media strategies

across multiple platforms. Strong

content creation skills

: Comfortable shooting photos and videos (phone or camera) and editing them for social. Proficiency in basic design and editing tools (e.g. Canva, Adobe Premiere, CapCut, or similar). Strong understanding of

analytics

(Meta Insights, TikTok Analytics, etc.) and how to translate data into action. Excellent

written and verbal communication skills

in English. Highly organized, proactive, and able to manage multiple projects and deadlines.

Nice to Have (Assets):

Experience in the

dental, medical, or healthcare

field. Familiarity with

e-commerce

, Shopify, or online B2B sales. Experience working with

product-based brands

and shooting product photography. Comfort being on camera or directing others on camera for educational or promotional content.
What We Offer

Opportunity to

shape and grow the digital presence

of a fast-scaling dental brand. Creative freedom to

experiment, test, and build

new content formats and campaigns. A collaborative environment with a passionate team in the dental and medical space.
Job Types: Full-time, Permanent

Pay: $22.00-$26.00 per hour

Expected hours: 40 per week

Benefits:

Company events Discounted or free food On-site parking
Work Location: In person

Expected start date: 2025-12-01