Job Description

About the Role:

Do you thrive in fast-paced environments, live for nightlife, and have a flair for creating unforgettable brand moments? Home and Away is looking for a bold, innovative, and hands-on

Marketing & Branding Manager

to lead our in-house marketing, events, and social media strategies. You'll drive foot traffic, build brand loyalty, and ensure our venue stays top-of-mind and packed every night.

Key Responsibilities:

Marketing & Branding:

Develop and execute marketing strategies that enhance brand visibility and increase engagement both online and on the ground. Build and maintain a consistent brand identity across all customer touchpoints. Create print and digital marketing materials aligned with seasonal promotions and events.

Social Media & Content Creation:

Manage and grow all social media platforms (Instagram, TikTok, Facebook, etc.) with a focus on engagement, reach, and follower growth. Develop and schedule high-quality content (reels, posts, stories) that captures the energy of our venue and entices our target audience. Monitor trends, analyze engagement metrics, and adjust strategies to optimize performance using tools like Hootsuite and Google Analytics.

Events & Promotions:

Collaborate with the internal team to ideate, plan, and execute memorable events that drive buzz and attendance. Build partnerships with local influencers, DJs, promoters, and industry players to amplify event reach. Organize and lead street teams and promotional activations to directly connect with potential patrons.

Community Engagement & Database Building:

Build and maintain a database of regular patrons and leverage it for promotional campaigns and targeted outreach. Foster an authentic connection between the brand and the community both in person and online.

Qualifications:

3+ years experience in a marketing, branding, or social media role (hospitality/nightlife experience a major plus). Proven experience managing social media platforms and growing audiences (10K+ followers). Proficiency with tools such as Adobe Creative Suite (Photoshop, Illustrator), Hootsuite, and Google Analytics. Strong visual storytelling and graphic design abilities. Excellent communication and copywriting skills with a sharp eye for detail. Comfortable working in a fast-paced, nightlife-focused environment including weekends, evenings, and special events. Bonus: Experience on the floor or in management in a restaurant/bar setting.

Why Join Us?

At Home and Away, we're more than a nightlife destination--we're a vibe. This is your opportunity to play a central role in shaping how people see, experience, and talk about our brand. If you're creative, ambitious, and thrive in environments that are never the same twice, we want to hear from you!

Job Type: Full-time

Pay: $45,000.00-$60,000.00 per year

Benefits:

Casual dress Dental care Discounted or free food Paid time off
Work Location: In person