Job Description

Job Summary

We are seeking a detail-oriented and knowledgeable

SEO & Digital Advertising Specialist

to join our dynamic marketing team. The ideal candidate will have a strong understanding of both

search engine optimization

and

paid digital advertising

, with a passion for driving organic traffic, optimizing website performance, and executing high-impact ad campaigns. This role involves optimizing content, conducting keyword research, running targeted ads, and implementing holistic strategies to grow our online presence and sales.

Duties

Conduct comprehensive

keyword research

to identify opportunities for content optimization and growth. Optimize website content, including

meta tags, headings, and images

, to align with SEO best practices. Monitor and analyze website performance using tools such as

Google Search Console

and

Google Analytics

. Implement

on-page and off-page SEO

strategies to improve organic search rankings. Collaborate with the content team to develop

SEO-friendly content

for blogs, product pages, and landing pages. Utilize

Google Tag Manager

for campaign tracking and performance measurement.

Plan, launch, and manage digital advertising campaigns

(Meta Ads, Google Ads, etc.) to drive qualified traffic and conversions. Monitor and optimize

ad performance across platforms

, ensuring alignment with brand voice and business goals. Analyze advertising data to identify insights and implement data-driven adjustments for improved ROI. Stay updated on the latest trends in

SEO, SEM, paid advertising

, and algorithm changes from platforms like Google and Meta. Provide regular reports on

SEO and ad performance metrics

, with actionable insights and recommendations.

Qualifications

Proficiency in tools like

Google Search Console, Google Analytics, Google Tag Manager

, and ad platforms (Meta Ads Manager, Google Ads). Strong understanding of

HTML, CSS, JavaScript

as they relate to SEO and web performance. Experience running

e-commerce ad campaigns

with a focus on conversion optimization. Knowledge of

digital marketing principles

and how organic and paid strategies complement each other. Strong

analytical and research skills

to uncover opportunities and assess campaign performance. Excellent written and verbal communication skills. Familiarity with

e-commerce platforms

(e.g., Shopify) and their SEO/ad integration best practices.
Join our team as an

SEO & Digital Ads Specialist

, where you can make a direct impact on brand visibility, traffic, and revenue in a fast-paced, creative environment. We look forward to seeing how you'll help us grow!

Job Types: Part-time, Freelance

Pay: $18.00-$20.00 per hour

Expected hours: 5 per week

Benefits:

Flexible schedule
Schedule:

Monday to Friday Weekends as needed
Application question(s):

Describe a time when you implemented an SEO or paid ads strategy that significantly improved a brand's online visibility or sales. What tools did you use, what was your process, and what were the measurable results?
Experience:

SEO: 1 year (required)
Work Location: Remote

Application deadline: 2025-07-11
Expected start date: 2025-07-14