Job Description

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About Craver

Hey! We're Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.


Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack - we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.


Oh - and we're a great place to work, officially! We've been recognized as both a Workplace Culture Leader and a Great Place to Work winner. Not bad for a company that's only a few years old.

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The Opportunity: SEO & Digital Marketing Specialist

We're looking for a

creative and data-driven SEO & Digital Marketing Specialist

to own our content funnel and growth strategy. This is a hands-on, high-impact role where you'll shape how the world discovers Craver and turn visibility into real results: leads and booked demos.


You'll take charge of:

Blog strategy

- keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.

Newsletter

- building our subscriber base, improving engagement, and converting readers into demos.

Nurturing flows

- designing campaigns to re-engage leads who drop out of the funnel.

Reddit strategy

- experimenting with authentic ways to reach and engage our audience.

Content funnel

- creating content that travels across YouTube, blogs, newsletters, and social video - and making sure each format performs.

Video Production

- scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.
This is both a creative and analytical role: you'll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

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Why This Role Is Different

You'll own core growth levers - blog, SEO, newsletter, and content funnel - with real autonomy. You'll see the impact of your work directly in leads and demos. You'll join a fast-growing startup where your career can scale with the company. You'll get mentorship from senior marketers while also having the freedom to experiment and lead.

Requirements

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What We're Looking For

2-5 years in digital or content marketing, ideally in B2B SaaS. 1+ year of SEO experience - with an impact you can demonstrate with numbers Familiarity with funnel metrics and lead nurturing strategies. Ability to build and optimize multi-channel campaigns that drive conversions. Strong writing and communication skills across formats. Creative thinker with an analytical edge - comfortable with both ideas and numbers. Tech-savvy and eager to learn new tools (CMS, SEO platforms, email automation, analytics). Experience in content repurposing across blog, video, and social. A genuine curiosity for the coffee shop/QSR industry.

Benefits

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Compensation & Benefits

Salary: $65,000-$75,000 CAD


Stock options - grow with us as we scale


Up to 4 weeks paid vacation + your birthday off


Hybrid work - downtown Vancouver office with mountain views, or remote flexibility


Dog-friendly office


Benefits package including dental, prescription, massage, and more


If you're an ambitious SEO & content marketing specialist who can dream up creative campaigns, dive into the data, and turn attention into action -- we'd love to meet you.