Job Description

Client Overview:

Our client is a notable Canadian retailer. They offer a forward-thinking, collaborative, and technologically advanced approach that sets them apart as an industry leader and change maker.

SEO Copywriter Overview:

The SEO Copywriter is responsible for creating SEO content for various collateral, including direct mail, social media, and advertising. You will also be responsible for ensuring SEO copy is aligned with brand standards and guidelines. The SEO Copywriter will also generate compelling website using SEO copy.

Copywriter Responsibilities:

\xc2\xb7 Write creative, effective SEO copy for a variety of projects and business partners

\xc2\xb7 Deliver complete, error-free copy formatted in standardized SEO copy template

\xc2\xb7 Effectively present and clearly communicate creative concepts internally

\xc2\xb7 Follow relevant brand guidelines for SEO copy style, tone of voice, and target audience

\xc2\xb7 Research and prepare written SEO copy content for a variety of marketing applications and programs such as social media, blog articles, print ads, media advertising, marketing collateral, and other assigned projects

\xc2\xb7 Generate compelling SEO copy

\xc2\xb7 Participate and contribute in creative brainstorms and collaborative work with the Creative Team

\xc2\xb7 Remain current on emerging trends, implement design best practices, and provide strategic recommendations to enhance campaign metrics and performance

\xc2\xb7 Collaborate with cross-functional team members to develop creative concepts and continually develop innovative campaigns

\xc2\xb7 Ensure the brand voice comes through clearly and consistently across every part of the customer journey

\xc2\xb7 Work closely with copyeditors to maintain all copy standards throughout projects

\xc2\xb7 Understand business partner objectives and apply them to copy

Copywriter Qualifications: \xe2\x80\xa2 Excellent writing skills with the ability to write, edit and organize content for new product additions to the website optimizing for search and customer purchasing decisions.

• Experience working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing priorities.
• 2-3 years of experience in copywriting, preferably in print and digital flyer platforms.
• Strong working knowledge of SEO and keyword research.
• Deep understanding on how to stablish customer persona, brand-voice, and SEO best-practices.
• Excellent time management and organization skills.
• Related retail experience is an asset.

24 Seven Talent