Job Description

What You'll Do:
As Senior Sales Manager, you will be responsible for driving revenue through the
acquisition of new clients and growing our relationships with key advertisers and
agencies. With a portfolio focused on some of the largest and most recognizable
brands in Consumer Electronics, B2C, Household Appliances, Tools, & Apparel, you will lead strategic sales initiatives, foster high-level client relationships, and champion Criteo's retail media solutions in a dynamic, data-driven environment. This is a high-impact role for a results-oriented, digitally savvy sales leader with deep expertise in advertising, ecommerce, or retail media.
Key Responsibilities:
New Business Development

• Own and close a defined list of major new business prospects.
• Prospect and build new relationships with brands and agencies across multiple channels
• Lead multi-product sales cycles from initiation to close.
• Promote and position new Criteo products in-market.

Client & Portfolio Growth

• Manage and grow a portfolio of high-value accounts to ensure client satisfaction and maximize revenue.
• Deliver consultative support and identify upsell opportunities across Criteo's retail media solutions.
• Develop strategic account plans and accurately forecast to achieve quarterly targets.
• Lead joint business planning and growth strategy sessions with key clients.

Relationship Building

• Build and maintain strong relationships across client organizations--from CMOs to Brand Managers.
• Represent Criteo at industry events and network to strengthen client and agency partnerships.
• Serve as a trusted advisor by sharing retail media insights and campaign best practices.

Insights & Analytics

• Leverage campaign performance data and industry trends to optimize client strategies and drive business growth.
• Collaborate cross-functionally to ensure clients are fully leveraging Criteo's capabilities.

Team Collaboration & Product Knowledge

• Work closely with internal teams (Product, Strategy, Analytics, Account Strategy) to align on client goals.
• Stay up to date on Criteo's offerings and contribute to team culture through collaboration and knowledge sharing

Who You Are:

• Proven success in exceeding sales targets and securing new business.
• 10+ years of experience in digital media, ecommerce, programmatic, or retail media sales.
• Strong network and established relationships in the Consumer Electronics and CPG verticals in Canada.
• Deep understanding of the Canadian advertising and retail media landscape.
• Excellent communication, presentation, and negotiation skills.
• Strategic, data-driven mindset with the ability to translate insights into client value.
• Organized self-starter with strong CRM (e.g., Salesforce) and pipeline management skills.
• Comfortable working independently and collaboratively across teams.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!?
Who We Are:
Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We're shaping a more open and sustainable digital future for advertising.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs--never on non-job-related factors or legally protected characteristics.
What We Offer:
? Ways of working - Our hybrid model blends home with in-office experiences, making space for both.
? Grow with us - Learning, mentorship & career development programs.
? Your wellbeing matters - Health benefits, wellness perks & mental health support.
? A team that cares - Diverse, inclusive, and globally connected.
? Fair pay & perks - Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

Skills Required