Job Description

Regular/Temporary

Temporary

Job Title

Senior Recruitment Officer, Communication & Outreach (Hybrid)

Job ID

69595

Location

Central Campus

Open Date

05/26/2025

Job Type

Limited Term (=12 month)

Close Date

06/01/2025

Employee Group

Unifor Unit 1, Staff

Favorite Job

Department

Student Recruitment

Salary Grade/Band

Grade 10

Salary Range

$32.81 - $52.36 (hourly)

Contract Duration

12.3 Months

Hours per Week

35

Posting Details

Schedule

Monday to Friday: 8:30am to 4:30pm

Education Level

Bachelor's degree in Business or related field

Career Level

Requires 4 years of relevant experience


Note: Recruitment and Admission activities often happen outside of normal working hours and on weekends.

Should the successful applicant be a Unifor Unit 1 bargaining unit member, who meets the eligibility conditions of Article 19.02 of the Unifor Unit 1 Collective Agreement, then the Limited Term Assignment will be defined as a Career Growth Opportunity in accordance with Article 19 of the Unifor Local 5555 Unit 1 Collective Agreement.


Department Description:


The Office of the Registrar proudly supports McMaster University's academic mission through the creative, efficient provision of core administrative student services and the support of staff and faculty across all areas of the university community. Our work in supporting the student experience reaches from initial contact with prospective students through the celebrations of convocation. We are a smart, collaborative staff of over 100, spread across 8 departments: Student Services & Financial Support, Student Recruitment, Undergraduate Admissions, Records, Systems, Scheduling & Examinations, Student Communications and Central RO Administration.


The Student Recruitment department is a central unit that plays a crucial role in promoting and supporting the undergraduate recruitment strategy of the university. We attract domestic and international undergraduate applicants by establishing recruitment networks and sharing McMaster's story digitally, in-print, and in-person. We develop and maintain relationships with prospective undergraduate students and key influencers, such as parents, educators, and guidance counsellors.


Project Description


The Student Recruitment Team is looking to hire a Senior Recruitment Officer, Communication and Outreach as the "face of McMaster". The ideal Senior Recruitment Officer is a creative, confident, people-person. They are someone who thrives on communicating with high school students, parents, and guidance counsellors. They are knowledgeable of McMaster's undergraduate programs, student services, admissions process, and procedures, and can share their passion for McMaster with our target audience. This role requires public speaking, and the ability to deliver presentations to various audience sizes ranging from small groups to 500+. This individual will also support our applicants throughout the application process, offering guidance and support.


As a senior member of the team, this individual will collaborate with the Senior Recruitment Officer, Domestic and Senior Recruitment Officer, International to advance the recruitment strategy and tactics, while simultaneously ensuring all communication tactics are executed flawlessly. They will also support a team of communication and outreach professionals in the development and execution of communication projects that support both domestic and international undergraduate recruitment efforts. Key responsibilities include overseeing the design and development of print materials such as the first-year viewbook, international recruitment brochure, and open house agendas. Projects in this role can include managing and maintaining the future.mcmaster.ca website, creating and curating content for the @MacAdmit social media accounts, Chinese social media platforms (WeChat and Weibo), and the Chinese microsite. The successful candidate will lead e-communication campaigns to prospective students and applicants, and coordinate photography and videography production for various communication initiatives.


Purpose and Key Functions:

Travel extensively to attend recruitment events nationally, to promote program offerings to candidates meeting our applicant profile. Advise prospective students on admission criteria and program options that align with their applicant profile. Independently complete a pre-assessment of application materials; deliver results of pre-assessment in person, via Skype/phone, or via individualized written responses. Develop, design and deliver persuasive presentations to potential students, highlighting program information that differentiates our programs in a highly competitive marketplace. Coordinate of the day-to-day operations of a team with a focus on implementing strategies and fostering a collaborative team. Manage large scale events as project lead, including budget, staffing resource needs, promotion and execution including coordination of multiple stakeholders across campus and external vendors. Plan and manage information sessions and specialized recruitment events locally and throughout the province. Recommend new recruitment activities and strategies, including identification of resources and anticipated return on investment. Persuade newly admitted students to accept their offer of admission; manage conversations with applicants who have multiple admission offers. Write individualized responses to significant volumes of on-line inquiries, at various stages of the recruitment and admissions process. Respond to applicants who were unsuccessful in gaining program admission, using tact and diplomacy. Counsel unsuccessful applicants on alternate programs and/or ways to strengthen future applications to the program. Analyze and track candidate profiles using a Client Relationship Management (CRM) tool. Recommend short-term recruitment tactics, if enrolment targets are at risk of not being achieved. Develop specialized marketing materials to clusters of applicants and potential applicants. Analyze recruitment statistics at the end of each cycle and recommendation for future recruitment strategies. Research international student markets using a variety of data sources, analyze trends and recommend strategies to increase the program's exposure in foreign markets. Enhance the international brand of the university and the program by participating in Admission Panels at International recruitment fairs. Develop an annual recruitment strategy, including proposed budget, for review. Administer and monitor recruitment budget. Review trends in international and domestic education, accreditation, and admission processes in order to knowledgably contextualize our programs in the marketplace. Liaise with recruiting and admissions staff from other schools to identify best practices pertaining to recruitment and admissions. Analyze current and past admission data to manage annual recruitment targets and recommend future recruitment targets. Conduct surveys of newly admitted students and analyze data to evaluate the effectiveness of recruitment and onboarding activities. Create statistical reports and profiles of incoming student cohorts. Monitor and troubleshoot issues with the on-line application system and admissions database. In conjunction with other University stakeholders (e.g. Advancement), identify opportunities to engage alumni in recruiting efforts, both domestically and internationally.

Supervision:

Provides lead hand supervision and is responsible for the quality and quantity of work of others. Ongoing responsibility for supporting 1-4 contract/permanet employees within the communicaiton and outreach portfolio. Provides orientation and shows procedures to others.

Qualifications:

Bachelor's degree in Business or related field. A degree from McMaster would be considered an asset. 4+ years of relevant marketing and communication or public relations experience

The successful candidate will:

Exhibit superior professionalism, tact, diplomacy, empathy, and patience in all interactions. Demonstrate experience with creative and cost-effective marketing and communications projects and maintain a number of projects simultaneously with competing timelines and priorities. Possess the ability to lead and facilitate project teams and/or effectively contribute to a team Have a strong understanding of post-secondary undergraduate recruitment markets (both domestic and international), diverse media channels, digital market, and emerging marketing technologies Show strong analytical research skills and the ability to use market research information to strategically improve and enhance communications to target audiences. Demonstrate exceptional interpersonal skills, sound judgment, inclusivity, openness and independent decision-making abilities Be committed to working with shared leadership and in cross-functional teams Have knowledge and experience in copy writing and proficiency in some or all these relevant software (e.g. WordPress, MS Office: Outlook, Word, Excel, PowerPoint, Google Analytics, Adobe InDesign, Adobe Premier etc.) is considered an asset. Knowledge of SLATE (CRM), MOSAIC student portal considered an asset.

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the "Dish With One Spoon" wampum agreement.


The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.


The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Metis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.


As part of McMaster's commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.


Job applicants requiring accommodation to participate in the hiring process should contact:

Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or Faculty of Health Sciences HR Office at ext. 22207, or School of Graduate Studies at ext. 23679

to communicate accommodation needs.

Hybrid Work Language

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.