Senior Public Relations Manager

Victoria, BC, Canada

Job Description

Meet Benevity

Benevity's award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 650+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. We're also one of the first B-Corps in Canada, meaning we're as committed to purpose as we are to profits.

The Marketing Team at Benevity is taking the next step in its journey to "infuse a culture of Goodness in the world" ... are you ready to join a company dedicated to doing good?

We are seeking a Senior PR Manager to build and execute robust and effective mainstream and trade media plans that boost global awareness of the Benevity brand, elevate our profile as a category leader in corporate purpose and position our executives as industry thought leaders. As part of the Content Marketing and Communications team, the Senior PR Manager will contribute to driving Benevity's thought leadership, while working in a dynamic, fast-paced environment. If you love developing innovative media strategies, driving executive communications and delivering insightful narratives that result in solid media coverage, speaking engagements, awards and accolades, we want to hear from you.

What you'll do:

  • Work with the Director, Content Marketing and Communications to build and execute a robust media plan and foster relationships with key trade media in this space.
  • Work collaboratively with PR agency to oversee, manage and inform Benevity's PR strategy and planning to ensure there is a solid drumbeat of stories in the industry to support Benevity's overall narrative.
  • Develop compelling PR narratives by leveraging Benevity stats and stories curated from Benevity Impact Labs, Client Success Managers, Cause Relations, Analytics and Insights and other SMEs.
  • Write and develop bylines, press releases, pitches, emails, briefing sheets and written interview responses.
  • Manage and support Benevity's PR agency in building and executing on our premium / international media program; develop and nurture trade media strategy and relationships.
  • Work with internal and external stakeholders to create PR strategies to promote new partnerships and product launches and create collaborative PR opportunities with clients.
  • Drive executive thought leadership and profile building, including:
  • Preparing executives for speaking engagements and media interviews
  • Strategic vetting / decision-making for speaking requests
  • Developing speeches, presentations and speaking notes around core narratives
  • Executive bylines and executive LinkedIn profile building
  • Executive media training and coaching
  • Oversee submissions for executive speaking opportunities and industry award opportunities.
  • Work collaboratively with PR agency to prepare monthly and quarterly media reports to illustrate Benevity's media and brand performance.
  • Lead external and reputational crisis communications.
What you will bring:
  • University degree in journalism or equivalent experience
  • At least 7 years of PR/media relations experience
  • At least 7 years of experience in executive communications, coaching and speech writing
  • Proven success in PR agency management, as well as building and executing effective PR plans that deliver mainstream and trade media coverage and boost awareness
  • Expert level writing skills, including a proven record of delivering successful bylines, press releases, pitches and interview responses
  • Highly developed interpersonal and written/spoken communication skills to effectively work with cross-functional teams and influence others
  • Relationship building skills for effective media relationships, and the ability to form lasting partnerships with vendors and partners
  • A growth mindset, strong business acumen and ability to use strategic thinking to navigate new opportunities, assess impact vs. effort, and create impact
  • Critical thinking and the ability to independently solve problems related to your role and projects
  • Experience using PR and social media tools and analytics platforms (e.g. Cision, Meltwater, newswires, Sprout Social, Google Analytics, etc.)
Discover your purpose at work

If you're at a point in your career where you want your work to truly matter, and you get excited about growing leaders and business, Benevity is the place for you. As one of the fastest-growing technology companies in North America, we help iconic brands and their people do more good in the world.

We are the market leader in our space and have a 99% client retention rate - and it's because of smart, inspiring leaders like you who bring us (and our clients) to the next level.

You'll get that competitive salary, flexible health benefits, mental health support, a generous bonus program, stock options, a hybrid office/home work environment and so much more. Plus, Benevity's very own MyGoodness program inspires our people to donate, volunteer and take action for the causes and issues they care about.

If you want meaning, purpose and growth, you belong at Benevity.

Join a company where DEIB isn't a buzzword

The diverse backgrounds, experiences, skills and passions of our people make it possible for us to keep innovating as the market leader in our space.

Diversity, Equity, Inclusion and Belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily-from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

We strive to build a strong culture of Belonging so that every Benevity-ite feels included and can thrive as their authentic selves - in a place where everyone has an equitable opportunity to shine!

Here at Benevity, we are committed to creating a culture of belonging and that starts with a fair and accessible hiring process. Any candidates with disabilities who may require accommodations throughout the hiring or assessment process, are encouraged to reach out to .

If you want to feel seen, heard and celebrated, you belong at Benevity.

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Job Detail

  • Job Id
    JD2085528
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Victoria, BC, Canada
  • Education
    Not mentioned