Job Description

Senior Marketing Specialist
Glopal connects millions of buyers and merchants around the world to unlock cross-border trade. Glopal provides advanced international solutions for ecommerce retailers and brands seeking to grow their businesses\' globally. Using a suite of automated tools, merchants can quickly launch their stores on international markets and promote them to new audiences.
We are:

• A SaaS Solution
• In the 5-10M EUR revenue range
• fast growing company (>100% YoY)
• Have customers in 2 regions (EU and NA)
• Teams are remote and spread across 12 countries
• Raised 24M to date

The Senior Marketing Specialist role will report to the VP of Marketing and will require a minimum of 5 years of experience in marketing or business administration, with experience in demand generation.
Location: Remote (Canada preferred)

• Report to the VP of Marketing on the performance of demand generation initiatives and provide recommendations for optimization.
• Plan and execute the development and implementation of the company\'s demand generation strategy, leveraging various channels such as email, social media, webinars, content marketing, and paid media to generate high-quality leads and accelerate pipeline growth.
• Proficient in various CRM environments for executing campaigns, reporting, data management (HubSpot expertise is preferred).
• Experienced with analytics tools such as Google Analytics to be able to derive meaningful web insights
• Experienced in content marketing, including creating engaging blogs and content for various marketing channels,
• Conduct market research and analysis to identify trends and opportunities for the company.
• Develop and execute targeted marketing campaigns to reach key customer segments.
• Oversee the production of marketing materials, including web content, social media, email campaigns, and sales collateral.
• Track and report on key metrics, including lead generation, conversion rates, and ROI, to measure the success of marketing initiatives and identify areas for improvement.

Qualifications:

• Bachelor\'s degree in Marketing, Business Administration or related field.
• 5+ years of experience in demand generation and marketing operations, preferably in a B2B environment.
• Strong proficiency in HubSpot and other marketing automation tools.
• Strong leadership and project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Excellent written and verbal communication skills with the ability to present to senior stakeholders.
• Demonstrated ability to think strategically and develop innovative marketing programs.
• Experience in managing budgets and external partners.