The Centre for Aging and Brain Health Innovation (CABHI) has an opportunity for a
SENIOR MARKETING SPECIALIST Permanent Full Time
70 Bi-weekly Hours | Non-Union | Days Shift
CABHI is at the forefront of the agetech revolution having funded and accelerated more than 400 companies, projects and innovative solutions to improve the quality of life of the world?s aging population including and especially those living with or at risk of developing dementia. With follow on funding of more than $500M generated by CABHI portfolio companies, CABHI?s work accelerates the adoption of these innovative solutions, ensuring more people can age as they choose in the setting of their choice.
The CABHI Marketing and Communications team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI?s operational plan, business goals, strategic objectives and brand awareness goals. The team manages CABHI?s reputation; brand stewardship, social and digital media, event planning, media relations, marketing outreach and audience engagement. Reporting to the Director Business Development, the Marketing Specialist works with colleagues from across CABHI, Baycrest, and with our strategic partners to enhance the brand and value for portfolio members, and partners, and expand the reach and engagement of our stakeholder audiences including our virtual innovation community.
Responsibilities include but are not limited to:

• Develop marketing strategies with internal stakeholders to enhance audience size, engagement, impact, funding, including ROI analysis, developing and tracking relevant success metrics
• Using a variety of communication channels, novel content, and digital engagement, maintain consistent exposure of Leap programs and services to members and clients. This includes designing webpages, blog posts, social media posts, case studies, user guides, newsletter articles, sales collateral, product releases, event recruitment materials, and more
• Drive the creation and management of a content calendar for our website, social media channels, newsletters, and more
• Consider SEO impact, with content ideated, created and optimized for Google search (keyword, competitor and lifecycle research)
• Support the integration of CRM (Salesforce.com) and digital channels (e.g.Mailchimp, social, web activity) to drive growth of Leap membership
• Conduct research and make recommendations that leverage web analytics to optimize marketing and strategies
• Generate KPI tracking reports, as required, to provide a summary of analysis, make recommendations and improve the effectiveness of digital marketing initiatives
• Design, develop, measure and improve the effectiveness of digital marketing campaigns, user journeys, member and client recruitment and engagement
• Work with external partners, developers and designers to translate user needs into product features, accessible design and engagement enhancing user experience
• Collaborate with marketing, communications, and other CABHI teams to coordinate brand awareness and brand portfolio marketing
• Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement
• Performs cross-functional and other duties as assigned and /or required

Qualifications include but are not limited to:

• University degree in marketing, or communications with emphasis on digital marketing (preferred)
• 5 years? related experience developing content including researching, writing and editing copy across a broad range of media, including digital, social and print
• Experience in the healthcare and/or innovation sectors an asset
• Strong computer skills with proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint) and performance tracking platforms (Google Analytics, SiteImprove)
• CRM and SalesForce experience an asset
• Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Podcast services, Adobe Creative Cloud, Mailchimp, Eventbrite etc.)
• Strong interpersonal and oral/written communication skills
• Excellent written and oral communication skills to gather accurate information and data and to conduct interviews with innovators, health care professionals, industry partners, caregivers and end-users (clients)
• Able to work under tight deadlines
• Maintains confidentiality/privacy of information where appropriate
• Well-organized and detail oriented

Date Posted: May 5, 2023 Internal Job Posting Closing Date: May 12, 2023
Total Compensation

• Competitive salary and vacation
• Enrolment in Extended Health and Dental Benefit Plan
• Enrolment in the Healthcare of Ontario Pension Plan (?HOOPP?)
• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.
EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.
ABOUT CABHI A solution accelerator for the aging and brain health sector, CABHI provides funding and support to innovators for the development, testing, and dissemination of new ideas and technologies that address unmet brain health and seniors? care needs. Established in 2015, it is the result of the largest investment in brain health and aging in Canadian history. CABHI is a unique collaboration of health care, science, industry, not-for-profit and government partners whose aim is to help improve quality of life for the world?s aging population, allowing older adults to age safely in the setting of their choice while maintaining their cognitive, emotional, and physical well-being. Connect with CABHI Twitter | LinkedIn | Facebook | Newsletter | Website

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.
Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.
Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (?AODA?). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.
All successful candidates will be required to complete a police reference check/vulnerable sector screen and submit proof of two doses of vaccination against COVID-19, unless exempt. Such exemptions will be considered on a case-by-case basis.
Required Skills

Required Experience