Location - New York Hybrid/Remote or London, Ontario Hybrid/Remote

Who we are:
Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com .

At automotiveMastermind, we thrive on high energy at high speed. We\xe2\x80\x99re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of \xe2\x80\x9cDrive\xe2\x80\x9d and \xe2\x80\x9cHelp\xe2\x80\x9d have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What we do:
Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and engaging them with proactive personalized marketing. We help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.\xe2\x80\x8b

Summary:
As the Senior Marketing Operations Manager, you will be responsible driving overall marketing efficiency and effectiveness and instituting best-in-class operational processes across the sales and marketing funnel. You will identify, scope and plan for new operational and marketing capabilities that drive and deliver growth for Mastermind.

This role reports to the Director, Marketing Operations on the central Marketing team focused on acquisition, retention, and go to market strategies and capabilities. We seek hardworking, hands-on marketers and operational leaders who balance creative approaches with a data-driven mentality. The ideal candidate brings expertise in marketing automation, CRM, an understanding of marketing technologies, a fluency working with data and quantitative reasoning, excellent written and verbal communication skills, a deep understanding of B2B sales and demand gen, and most importantly, a passion for teamwork and collaboration.

A Successful Senior Marketing Operations Manager Will:
Manage marketing automation platform performance and optimize processes across the customer journey and marketing/sales funnel.

Evaluate new technologies and process enhancements to improve marketing efforts and campaign execution.

Enable and support experimentation to cultivate a test/learn culture

Oversee campaign set up and tracking of direct response and demand generation campaign activity to ensure attribution to activity source.

Operationalize AdTech capabilities and drive operational excellence for campaign production and execution.

Perform additional processing on campaign list files to deliver proper level of personalization and campaign tracking. Maintain established campaign taxonomy and structure through campaign hierarchy within CRM platform.

Provide consultation and lead cross-functional teams to address business issues

Continuously optimize the end-to-end lead flow generated by marketing programs and drive volume and velocity of qualified leads.

Develop and optimize automated nurture and lead scoring programs, demand gen and ABM programs

Drive lead enrichment, database record management and partner with the demandgen team to increase engagement.

Support data hygiene and drive governance in Salesforce, including building and maintaining account hierarchies and developing best practices.

Support the process and governance for growing a healthy marketing database of prospects and customers, which Marketing and Sales effectively use for pipeline generation.

Partner closely with sales teams to continually improve and refine lead scoring, waterfall metrics, lead flow process, and ensure optimal flow through the lead lifecycle.

Partner with Sales Development for effective follow-up and opportunity optimization.

Responsible for the end-to-end ownership and management of relevant marketing technology stack, tools, and integrations.
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Minimum Requirements:
7+ years of marketing, operations, or sales enablement experience, preferably in a B2B, high-growth marketing environment.

Experience with marketing campaign and lead generation, demand generation processes, performance analytics, and best practices.

Professional Skills/Preferred:
Hands-on experience with Eloqua, Salesforce

Passion for process improvement and commitment to driving results.

Ability to navigate ambiguity and manage competing priorities.

Ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.

Proven understanding of core business processes including sales, marketing, and business development.

Highly organized, with strong planning and project management skills, being able to build timelines and back into dates and identify dependencies to keep the plan in motion

A great communicator with interpersonal skills; savvy networker experience working with many internal and external stakeholders, in addition to managing relationships with different vendors, organizations within our (automotive) industry, agencies, on-site event staff and more

What We Offer:
Competitive base salary and bonus.

A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary . For information on our flexible paid time off program, "Recharge", click here .

Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $65,800 to $118,900. Final base salary for this role will be based on the individual\xe2\x80\x99s geographical location as well as experience and qualifications for the role.

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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority \xe2\x80\x93 Ratings - (Strategic Workforce Planning)

Job ID: 282672
Posted On: 2023-03-05
Location: New York, New York, United States