Job Description

Redbrick and Shift are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W\xcc\xb1S\xc3\x81NE\xc4\x86 People of this region. With gratitude, we live, work, and care for this beautiful land.One thing that our team members say they value most is our fun and truly \xe2\x80\x98people-first\xe2\x80\x99 culture. Ours is a place where you\xe2\x80\x99re given the autonomy to do your best work and provided with all the tools and support you need to do so. Here are some of the things our team loves most about working at Redbrick:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including generous RRSP matching
• \xe2\x80\x98People-first\xe2\x80\x99 culture that prioritizes fun
• Autonomy and freedom to do your best work on your own terms (you won\xe2\x80\x99t find any micromanagers here!)
• Flexibility to work remotely
• State-of-the-art and centrally located offices (Victoria & Minneapolis)
• Remote work fund to create a successful home working setup
• Opportunities to work on interesting products
• High-end hardware and equipment \xe2\x80\x94 in the office and at home
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility; opportunity to work with various products and teams across the Redbrick portfolio of companies
• Monthly fitness reimbursements to support a healthy and active lifestyle

Redbrick is a parent organization with a mission to build, acquire, and scale companies that empower digital entrepreneurs. Headquartered in Victoria, British Columbia, we\xe2\x80\x99ve scaled from local start-up to global name in a few short years, conceptualizing new business ideas, acquiring established companies, and growing them to super-scaled profitability \xe2\x80\x94 all thanks to the people we hire.5 portfolio companies and growing1 amazing shared service team200+ employeesOne of our 5 portfolio companies, , is a general-purpose browser built to help customers enhance their browsing experience with greater focus and better results. By customizing Chromium\xe2\x80\x99s open-source browser to offer beautifully designed features and integrated apps, we\xe2\x80\x99re redefining the way you use your browser and truly helping you get what you really need on the web. Our Shift team is 52 people strong and works closely with Redbrick\xe2\x80\x99s shared People Operations, Finance, and Creative/Marketing teams.We are changing the way browsing happens, and building an exceptional team is our top priority. We cheerlead your goals and accomplishments and are invested in your future. In line with putting your health and safety first, we provide our team with the freedom and flexibility to work where they work best. Most of our team enjoys a blend of remote and in-office work. In-office time brings many perks, and we also place an emphasis on planning events and fun that all can enjoy.\xe2\x80\x9cShift embodies a challenging yet supportive atmosphere that encourages personal growth and teamwork. We take pride in our work and hold each other accountable for delivering high-quality results, creating a culture where success is not just a goal but a shared accomplishment.\xe2\x80\x9d\xe2\x80\x94Carl, ShiftWhat does a day look like in my role?We get it: You want to know what you\xe2\x80\x99re signing up for before you apply, right? While this might look like a marketing generalist position - your super power would be that you are a seasoned creative content marketer with just the right amount of technical acumen to be dangerous (in the best way!).As an Senior Marketing Manager with Shift, you\xe2\x80\x99ll be responsible for:

• Reporting to the VP of Marketing, develop and execute integrated marketing strategies to drive awareness, engagement, and adoption of Shift
• Craft and implement strategic brand positioning initiatives to define unique value propositions and establish clear differentiation from competitors
• Conceptualize and deploy engaging campaigns across diverse marketing channels to captivate our target audience
• Manage and execute digital marketing strategies, including digital advertising, SEM/SEO, influencer marketing, affiliate/partner marketing, etc.
• Work with the marketing team to develop digital content for a variety of channels including blog posts, newsletters, earned/owned media and social media platforms
• Collaborate cross-functionally with Leadership, Product, Marketing, Customer Experience and our internal Shared Services creative team on strategic marketing initiatives
• Analyze the performance of marketing campaigns and leverage data to continuously optimize and enhance results
• Analyze market trends, customer insights, competitor activities, and emerging technologies to identify opportunities for growth and innovation
• Develop and maintain a content strategy that aligns with brand and business objectives
• Review, recommend and ensure all branding for Shift is kept consistent
• Inspire and mentor marketing team members and co-ops
• Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen with a self-starter personality.

Key milestones:

• After 1 week

• You will be onboarded within the marketing team to get a sense of how you will fit within the company
• You will be introduced to the layers of our marketing strategy and your role in driving them forward
• You\xe2\x80\x99ll be building rapport with the marketing team - in fact you won\xe2\x80\x99t just know what #MarkStrat means, you will be an active contributor to it
• After 1 month

• You will have immersed yourself in our brand and major marketing initiatives
• You will understand our marketing strategy and calendar and begin to make an impact in both strategy and execution
• You will have a firm grasp of our GA4 data, SEO and Content strategy and have insights on improvements that can be made
• After 6 months

• You will feel confident in your role and will be creating change across the organization
• You have built a strong rapport with the Shift marketing team, the larger shared services team, as well as the product and customer experience teams
• You are leading marketing initiatives from ideation to completion, understanding both short and long term goals of the brand and broader business objectives

What we would like to see in you.Every Shift employee has three things in common: We\xe2\x80\x99re curious, hungry, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As a Senior Marketing Manager with Shift, there are extra specialties we\xe2\x80\x99re on the lookout for:

• 8+ years of Marketing experience with a focus on Tech/Software app that is D2C
• Proven track record in brand marketing within small and midsize business (SMB)
• Demonstrated success in developing and executing effective integrated marketing strategies and campaigns
• Strong understanding of digital marketing channels and ability to use data to inform decision making
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Excellent verbal and written communication skills, coupled with creativity, innovation, and self-motivation
• Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen with a self-starter personality.

What next?If you\xe2\x80\x99re picking up what we\xe2\x80\x99re putting down, applying is easy as 1, 2, 3. * Apply with your cover letter, resume and links to your GitHub or public repos and take this opportunity to tell us your story and why you\xe2\x80\x99d be a good fit on our team.

• Download Shift (

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, , , and for all that is happening at , and !Redbrick and Shift are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Join us and help build a disruptive company where we are all proud to belong.

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