Job Description

Description :Senior Marketing Manager, ResidentialToronto, ONSalary Range: $95,000 - $105,000 / yrCMLS Financial is looking for a Senior Marketing Manager to join our growing team. You will be responsible for developing and executing marketing strategies that strengthen our brand, engage mortgage brokers, and support business growth. You will work closely with sales, product, and marketing specialists to position CMLS as the preferred mortgage lender in the broker channel.Reporting to the CMO and working closely with the national sales team, you will play a key role in the marketing team, leveraging your expertise to develop effective B2B strategies. Your focus will be on enhancing the broker experience, strengthening the CMLS brand within the broker channel, positioning the brand at key broker events, and providing tailored marketing resources to support their needs.The Senior Marketing Manager will have an entrepreneurial mindset, be objective-driven, and excel as a pragmatic marketing strategist. This is a great opportunity to grow within a rapidly expanding organization driven by consumers and technology!About the Role

• Develop and execute B2B marketing strategies to engage and grow our mortgage broker network.
• Create targeted campaigns to promote our mortgage products, tools, and value proposition.
• Implement lead generation and nurturing programs to support broker-originated deals.
• Build and enhance brand awareness within the broker community through content marketing, digital campaigns, and events.
• Manage PR and communication strategies, ensuring strong industry presence.
• Develop compelling marketing materials, sales collateral, and presentations for brokers.
• Oversee email marketing, social media, and paid advertising to educate brokers and drive business growth.
• Lead content creation (e.g., blog posts, case studies, newsletters, video content) tailored to brokers' needs.
• Optimize website and landing pages to support broker engagement and lead conversion.
• Develop marketing toolkits and customizable assets for brokers to use with their clients.
• Organize webinars, training sessions, and industry events to educate brokers on products and market trends.
• Gather broker feedback to refine messaging and improve marketing initiatives.
• Track KPIs and marketing ROI to optimize campaigns and improve effectiveness.
• Work closely with sales and product teams to align marketing efforts with business objectives.
• Leverage CRM, automation, and analytics tools to enhance marketing efficiency.

This Role is for You, If:

• You have 5+ years of marketing experience, ideally in financial services, mortgage lending, or broker-focused industries.
• You have a Bachelors or Masters degree in Marketing, Business, Digital Marketing, or a related field.
• You have a strong understanding of mortgage broker distribution models and B2B marketing within this channel.
• You have experience with lead generation, digital marketing, and content creation.
• You are proficient in CRM, marketing automation, and analytics tools.
• You have excellent communication, project management, and stakeholder collaboration skills.
• You thrive in a fast-paced, results-driven environment and are highly organized.
• You are bilingual in English and French (preferred).

Benefits and Perks
Some of the benefits we offer at CMLS are:

• Health and Wellness Spending Accounts
• Health, Drug, Vision, and Dental benefits
• Paid vacation, sick days, and personal days (in addition to all civil and statutory holidays)
• RRSP Matching Program
• Maternity / Parental Leave Top Up Program
• Discounted gym memberships
• Travel assistance and EAP
• Business Casual dress code
• Company social events + sport teams
• Hybrid work arrangements and telecommuting opportunities
• And more!

Who are we?Established in 1974, CMLS Financial is the leading provider of capital solutions for commercial property owners, developers and real estate investors. We have over 50 years of experience, 30,000 clients, $45 billion in assets under administration, and offices coast to coast. Some of Canada's most prominent banks, investment managers, insurance companies, and pension funds rely on CMLS Financial for a variety of critically important services. Building on our solid foundation of financial strength and experience, we continue to deliver unparalleled capital solutions for all our clients needs.You will love working hereEmployees tell us that they love that we strike the balance in creating an incredibly professional, yet dynamic and enjoyable corporate culture. We work in a fluid and fast-paced environment that is supportive of energetic and motivated individuals who pride themselves on being flexible and results-driven. Our employees are able to gain valuable industry exposure, lots of learning opportunities, and truly impact the business. We are committed to providing our people with a challenging and rewarding career because our employees are what set us apart and we know it.Equal Opportunity EmployerCMLS Financial is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations are available on request for candidates taking part in all aspects of the selection process.We want to hear from you!If you are confident that you would be a strong asset to our team, submit both a cover letter and resume today! We thank all applicants for their time in applying, however we will only contact those selected for an interview. Consideration of applications will begin immediately and continue until the position is filled.

CMLS Financial