Job Description

Overview

The Senior Marketing Manager is a motivated and creative team leader who sets the vision and goals, and drives the development and execution of the marketing strategy for the Ontario region.

The primary goals of this regional leader is to build and manage a high-performing marketing team that is empowered by technology; supports the sales professionals in brokerage, including leasing and capital markets business; drives brand elevation using data-led content in the region; and supports regional sales enablement to win new business.

While this role focuses on the Ontario region, they will also have an integral role in the global marketing organization.

Responsibilities

• Develop and execute marketing activities, focused on brand elevation, client services, service line deliverables, and sales enablement. End products should reflect Avison Young\xe2\x80\x99s unique differentiators, competitive advantage and surpass stakeholder expectations.
• Act as the \xe2\x80\x98knowledge hub\xe2\x80\x99 for Toronto\xe2\x80\x99s service lines and subject matter experts ensuring marketing efforts are coordinated, consistent, and relevant to the individual industries, markets and the firm.
• Create a dynamic team environment and build and execute on multi-channel marketing plans for Avison Young brokers and their clients.
• Provide design and production oversight by ensuring quality resources are available to deliver on all marketing collateral using Adobe Creative Cloud, including print brochures, email blasts, websites, advertisement, pitches, proposals, social media and marketing deliverables.
• As needed, art direct and coordinate the creation of multi-media marketing deliverables, including videos, drones, AR/VR, apps, with third-party vendors.
• Participate in presentations, pitches and meetings, on an as needed basis, as a representative of Avison Young\xe2\x80\x99s marketing team, its differentiated capabilities and creative solutions.
• Develop strategy for Avison Young\xe2\x80\x99s digital and web presence in concert with the Global and Canadian marketing strategy, and in alignment with the national digital marketing team. Identify ways to expand Avison Young\xe2\x80\x99s online presence through website, social media and email marketing strategies.
• Partner with Avison Young\xe2\x80\x99s market intelligence team to stay informed about emerging market trends.
• Remain abreast of Avison Young\xe2\x80\x99s technology stack and innovation initiatives, and identity areas of use in the Ontario markets; commitment to evolve skills with changing needs
• Build strong relationships across Avison Young\xe2\x80\x99s organization to leverage its extensive marketing and creative resources, Market Intelligence teams, brokerage administrative staff, and business unit leadership across the regional and national platform.

Qualifications

• Skilled with managing a team and can guide, coach and mentor
• Exceptional communication and leadership skills
• Very comfortable with ambiguity and change
• Can make decisions with little to no input from supervisor
• Can build a strategy to meet business goals
• Able to think strategically, but also can dig into the details and instinctively understand the impact of various approaches
• Can navigate difficult conversations effectively
• Comfortable presenting in front of clients and leadership
• Acts as a partner with stakeholders, is viewed as a trusted partner
• Connects dots and looks for opportunities to be more efficient or effective
• Functionally adept, but spends more time leading than doing
• Has either a deep skillset within a functional area of marketing, or a broad skillset across multiple disciplines within marketing
• Has financial acumen \xe2\x80\x93 knows how we make money
• Can manage a marketing budget \xe2\x80\x93 can build a marketing budget and track projects against a budget
• Self-aware
• Experienced, with 8-15 years of experience

Other Qualifications/skills:

• Excellent writing, editing, verbal communication and presentation skills
• Strong creative skills, and ability to provide art direction
• Understanding of and commitment to client service
• Ability to work effectively in teams and be committed to the idea of do whatever it takes
• Ability to juggle multiple projects
• Proficient in Microsoft Office (Word, PowerPoint, Excel)
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Bachelor\xe2\x80\x99s degree, or 10 years relevant experience in a commercial real estate or professional services environment
• Comfortable working from Toronto head office as well as visiting other AY locations. This role is not seen as a \xe2\x80\x9cwork from home" opportunity

Workplace Type

On-Site

Our Equal Opportunity Commitment

Avison Young practices as an equal opportunity employer in all services locations around the world. We are committed to building and maintaining a workforce diverse in experience, skills and knowledge with uniformity in service excellence, commitment and integrity.

The firm maintains a strict policy to ensure employment opportunities are equal and do not discriminate based on race, color, religion, creed, age, sex, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, protected veteran or military service status, or any other elements protected by law.

For those requiring assistance with disabilities, information relating to the need for accommodation and accommodation measures will be addressed confidentially.

Avison Young is committed to employing the best talent with the most fair and equitable recruitment practices. Apply with us TODAY!

Avison Young