Job Description

Accencis Group Inc.

is a fast-growing Canadian franchisor and brand management company, dedicated to accelerating growth, empowering partners, and spearheading sustainable expansion ACCENCIS GROUP -LinkedIn. Since 2020, we've built a diverse, multi-branded portfolio spanning over 10 distinct brands and + restaurants across Canada.

Our success stems from a powerful blend of

strategic innovation and hands-on execution

. We don't just dream--we deliver. Underpinned by integrity and commitment, our team of industry experts supports brand development from concept to scaling, empowering franchisees and partners with both vision and operational guidance

Our portfolio includes standout names such as The Captain's Boil, %Arabica, Midori Ramen, Dear Saigon, Glass Kitchen, Bakebe, Osha Mookata, Susu Siam, Pears, The One Fusion, Altitude Golk, AKUA, and more--each delivering unique, immersive customer experiences that set us apart in the hospitality landscape.

Job description

We are seeking an experienced and strategic

Senior Marketing Manager

to lead our marketing efforts in the food and beverage industry. This role requires a strong leader with digital-first expertise, exceptional relationship-building skills, and a proven ability to deliver measurable business growth. The ideal candidate will oversee the full marketing function, driving brand awareness, customer engagement, and sales performance across all channels.

Key Responsibilities

Leadership & Strategy

Lead, mentor, and develop a high-performing marketing team, providing clear direction, feedback, and professional growth opportunities. Partner with senior leadership to set the overall marketing vision, annual strategy, and campaign roadmap aligned with business objectives. Act as a key brand ambassador internally and externally, ensuring brand consistency and alignment across all communications.

Digital Marketing & Growth

Design and oversee

digital marketing strategies

including SEO/SEM, paid social, programmatic advertising, influencer partnerships, and email automation. Manage social media strategy and content, ensuring strong engagement and growth across multiple platforms. Optimize website performance (UX, conversion rate optimization, e-commerce funnel) to maximize digital sales and leads. Track and improve digital KPIs such as impressions, engagement rates, CTR, conversion rates, and cost-per-acquisition.

Brand & Campaign Management

Develop and execute integrated marketing campaigns (digital, social, events, PR, and traditional) to drive awareness and sales. Lead brand positioning initiatives, ensuring the brand resonates with target demographics and stands out in a competitive F&B market. Oversee creative development including campaign messaging, visuals, photography, and video production. Manage seasonal promotions, product launches, and experiential marketing activations.

Public Relations & Partnerships

Build and maintain strong relationships with PR agencies, journalists, influencers, and media outlets to maximize earned media coverage. Secure press opportunities, partnerships, and sponsorships that elevate brand visibility. Act as a spokesperson or brand representative when required.

Budgeting & Performance Management

Develop, manage, and track the annual marketing budget, ensuring effective allocation of resources to maximize ROI. Forecast campaign performance and report results against established KPIs. Provide monthly and quarterly marketing reports to senior leadership, highlighting successes, challenges, and recommendations.

Analytics & Insights

Leverage analytics tools (Google Analytics, Meta Business Suite, CRM dashboards, etc.) to evaluate marketing performance and consumer behavior. Use insights to identify opportunities, refine strategies, and drive continuous improvement. Monitor competitor activity and market trends to stay ahead of industry shifts.

Sales & Business Impact

Partner with sales teams to align marketing strategies with revenue targets and customer acquisition goals. Design marketing campaigns that directly contribute to measurable business growth in sales, market share, and customer loyalty.

Qualifications & Skills

Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred). 7+ years of marketing experience, with at least 3 years in a leadership role in the

food and beverage industry

. Proven track record in digital marketing, including SEO/SEM, paid media, social media, and analytics. Experience leading successful brand campaigns and partnerships. Strong PR and media relationship management skills. Exceptional leadership, communication, and project management skills. Data-driven mindset with strong analytical skills and a focus on measurable results. Ability to thrive in a fast-paced, entrepreneurial environment.
Job Types: Full-time, Permanent

Pay: $90,000.00-$110,000.00 per year

Benefits:

Company events Dental care Extended health care On-site parking Paid time off Vision care
Ability to commute/relocate:

Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)
Work Location: In person