Senior Marketing Manager, Content & Studio

Toronto, ON, Canada

Job Description


Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that lets your imagination run wild!
WildBrain is made up of a team of innovators and creators who bring industry-leading kids\xe2\x80\x99 content and brands to families globally. We inspire imagination, put creativity first and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in. To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today and make us part of your story!

About the Role
Reporting to the VP of Marketing and Communications, in this client-facing role, you will be a key connector between productions, multiple internal teams and stakeholders, and clients such as Apple TV+ and Netflix. You will help guide the creation of marketing assets for our original productions and work with our partners to align on launch, PR, and promotional plans for our series. You will also be a key advocate for the Studios division of WildBrain both internally and externally. To be successful in this role, you will have a keen mind for knowing when to loop in other stakeholders and teams across a complex organization, whether for approvals, consultation, or awareness and be adept at managing both upwards and laterally across functions. Finally, with our first feature film heading into production, you will have the opportunity to participate in the very early stages of planning for marketing assets to capture.


  • Lead production marketing efforts for WildBrain animated and live-action projects, overseeing key assets like key art, poses, stills, trailers, etc., connecting with talent, and providing press kit information as needed
  • Bridge the gap between production and various corporate teams, ensuring everyone is informed about important production events and has access to necessary assets.
  • Act as the main liaison for clients like Apple TV+ and Netflix, securing approvals for marketing materials and collaborating on launch strategies.
  • Supervise and mentor the Marketing Coordinator \xe2\x80\x93 Content & Studios while facilitating communication within the Studio marketing & communications team.
  • Coordinate show launches with Digital Marketing, PR, and Internal Communications teams, providing them with necessary assets.
  • Play a crucial role in awards submissions by guiding content selections and liaising with producers to select categories & nominees
  • Prepare for marketing needs on WildBrain Studios\' first feature.
  • Manage external studio marketing, identifying press opportunities, preparing talent for interviews, and staying updated on studio priorities.
  • Oversee annual updates to the studio sizzle reel and manage components of the studio marketing budget.
Qualifications
  • Experience in Marketing, Communications, Brand, or a combination of relevant fields
  • Capability to navigate a complex organization comprising multiple business units and teams, with a keen ability to determine when to involve others for approvals, awareness, or consultation
  • Familiarity with the world of animation, production, entertainment, and/or broadcast
  • Client-facing experience with navigating approvals and asset requests
  • Excellent communication skills, able to clearly understand &translate the needs of different departments
  • Creative copywriter and careful editor
  • Keen eye for design and visual storytelling.
  • Highly organized, able to keep track of multiple projects at various stages of production
  • Passion for great creative, whether it\xe2\x80\x99s a beautiful poster image, compelling copy, or a thrilling trailer, and for understanding the work and artistry that goes into each production.
Additional Information

What We Offer

Working at WildBrain is more than a job \xe2\x80\x94 it\xe2\x80\x99s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we\xe2\x80\x99ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360\xc2\xb0 IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library\xe2\x80\x94one of the world\xe2\x80\x99s most extensive\xe2\x80\x94we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain\xe2\x80\x99s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let\'s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada\xe2\x80\x99s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at .

WildBrain

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Job Detail

  • Job Id
    JD2270852
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned