Temporary position for 12 months.
Are you skilled at coordinating complex and strategic marketing communication projects? Do you want to play an influential role at the heart of the events and partnerships that enhance the visibility of Desjardins' group sector? The Mass Communications and Content Department is looking for a Senior Marketing Communications Advisor for a one-year temporary assignment within a squad dedicated to initiatives that promote the group sector. In a collaborative and constantly evolving environment, you will play a key role in coordinating, creating, and enhancing communications related to sponsorships and partnerships in the group sector (Group and Business Insurance and Group Retirement Savings). You will manage and lead strategic presentations and content developed as part of these initiatives. Reporting to the Team Lead, Mass Communications and Content, you will be assigned to a squad and support the Project Owner (PO). You will work closely with the Donations and Sponsorship Advisor, product experts, differentiation and integration teams, as well as external agencies and copywriters. More specifically, you will be required to:
Act as a content expert by coordinating the creation and production of short and long-form content (panel discussions, executive speeches, long-format conferences) for speaking engagements within partnerships, sponsorships, and industry events.
Ensure consistency between messages that are part of the strategy and convey them through various opportunities.
Brief, guide, and support external writers and agencies; ensure the quality and relevance of deliverables.
Prepare and support presenters/panelists (Q&A, coaching, rehearsals, adjustments).
Leverage visibility opportunities that come with sponsorships in collaboration with the Donations and Sponsorship Advisor and maximize exposure.
Ensure validations (legal, compliance, branding, etc.) with stakeholders and adherence to sound business practices.
Actively participate in squad meetings.
Analyze and monitor market trends. Stay alert to new high-visibility events for the business line that can showcase our content and demonstrate our expertise.
Act as a resource person and coach for both colleagues and partners.
Measure event performance and share outcomes (post-mortem, recommendations, measurement tools).
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