What you'll do
Responsibilities
Own Dash's positioning, messaging, and narratives to ensure clear differentiation and market resonance.
Build and maintain a value-first messaging framework that equips Sales, Marketing, and Customer Success.
Partner with Sales and Enablement to deliver compelling stories, battlecards, and field-ready messaging.
Drive launch readiness: clear narrative, audience, enablement, and measurable success criteria for every release.
Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
Define and track product marketing KPIs, using data and insights to measure and refine impact.
Partner with Product on roadmap alignment and product-market fit decisions.
Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.
Establish scalable programs, processes, and best practices that raise the bar for go-to-market execution.
What you'll need
Qualifications
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