Job Description

Senior Manager, Marketing

VANCOUVER | HYBRID OPPORTUNITY

About Us

Operto Guest Technologies, the world's leading property automation and IoT platform for vacation rentals, hotels, and serviced apartments, is revolutionizing guest stays and hospitality management. Through technology that connects teams, guests, owners, and smart devices; Operto addresses common friction points to provide fully seamless and personalized stays - creating greater efficiency, guest satisfaction, and more revenue.

Role Overview

Operto is looking for a Senior Manager, Manager to join our growing team. The marketing lead will own the crafting and execution of strategic, global demand generation programs across various channels and geographies, targeting those who can benefit most from Operto's software solutions. Most importantly, we are looking for a natural-born leader and self-starter, with an entrepreneurial spirit and a "roll up your sleeves" attitude.

Reporting directly to the company's Head of GTM, you will take full ownership of multiple digital acquisition channels, developing and executing new growth opportunities, and efficiently acquiring quality users at scale. You are numbers and metrics-driven and are comfortable approaching your marketing activities with an astute, technical marketing hat on. You will be directly responsible for driving qualified, highly engaged prospects into Operto's sales funnel. You will play a pivotal role in our company's success.

Role Responsibilities

Managing a team of talented marketers in achieving success and making valuable contributions to their career objectives. Driving cross-sell, upsell, and expansion strategy, structure, and approach. Overseeing customer communication and lifecycle marketing strategy to ensure Operto provides high-value, high-quality outreach, every time. Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges. Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention. Driving our audience segmentation, personalization, and automation strategy. Partnering with cross-functional leaders in CS, Product, Sales, Finance and across the business to build and align on initiatives that support Operto's strategic priorities. Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company. Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision.

Requirements

You're seasoned. You're an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment. You're a proven leader. You're skilled at leading high performing teams of 5+ people toward marketing and operational excellence. You're results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives. You're a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions. You're intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes. You're organized, yet flexible. You're methodical in your approach to structuring work and prioritizing as new opportunities arise. You have a bias toward action. You're energized by getting things done. You're collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes. You're creative. You have a habit of thinking outside the box in your marketing approaches and coaching. You're a self-starter. You're intuitive, resourceful, and motivated to make things happen.

Why We Love Working Here

A modern office in a central location with free snacks/drinks and fun activities We have a top Health and Dental plan! We work to ensure we have one of the best plans for our team members. We're champions of diversity. Our diverse backgrounds, skills, and abilities make us stronger. We work hard to make Operto a place where everyone feels welcome, respected and supported. We have regular team get-togethers and parties, and believe in celebrating our wins and having fun.
Operto is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability status. We are committed to providing accommodations in all parts of the hiring process. Upon request, we will work with you to meet your needs.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Job Type: Full-time

Pay: $110,000.00-$130,000.00 per year

Benefits:

Casual dress Company events Employee assistance program Extended health care Work from home
Experience:

Leading complex customer marketing: 9 years (required) Applicable product marketing strategy: 9 years (preferred) B2B SaaS: 5 years (preferred) Leading high performing teams: 5 years (required)
Location:

Vancouver, BC (required)
Work Location: Hybrid remote in Vancouver, BC