Job Description

The

Senior Manager, Marketing

will report to the Senior Director, Business Development (Ontario) with a dotted line to the firmwide Communications team. The role is responsible for developing and implementing Ontario's marketing and sponsorship strategy and supporting key marketing initiatives at the firmwide level such as major sponsorships and marketing campaigns. The successful candidate will develop and lead integrated marketing activities to drive awareness and position Fasken as a market leader in targeted client sectors and industries. The candidate will have responsibility for managing and developing the regional Marketing team, ensuring quality and consistency of output and client satisfaction, and the adoption of AI tools and other industry-leading technology trends to optimize campaigns.



Hours of work are from 9:00 a.m. to 5:00 p.m. ET. This is a hybrid role.

At Fasken Martineau, success means:

Having a strong client service approach - you are ready, willing, and able to put our clients first and exceed their expectations Caring about one another - you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and in the community Working collaboratively - you are a self-starter who values working in a collaborative team-based environment Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties Approaching your work with agility and the willingness to learn and utilize new technology Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with a high attention to detail Demonstrating strong research, investigative and problem-solving skills with the ability to exercise judgment to resolve issues Always treat sensitive and confidential matters with discretion and diplomacy

Primary Responsibilities

Marketing Strategy


Develop a comprehensive marketing strategy for the Ontario region that drives top-of-mind brand awareness and market leadership in support of business development objectives. Work in collaboration with the lawyers and business development (BD) colleagues to segment our target audiences and ensure top tier positioning with our targeted client sectors and industries. Develop and lead integrated marketing campaigns to support firm strategic priorities leveraging digital content marketing, sponsorships, conferences, events and thought leadership. Manage firmwide brand campaigns across markets. Develop and implement a partnership and sponsorship strategy aligned to the regional and firmwide strategic priorities, including partnership development, activation and budgeting. Manage key firmwide partnerships and activations. Work with the firmwide Communications team to implement firmwide marketing and communications plans regionally, as applicable and report regional results to firmwide team. Adopt the role of strategic advisor in marketing and communications and contribute to the strategic development, creation and adaptation of different types of content. Help grow the understanding of the Fasken value proposition and service offerings internally and externally across numerous practice areas. Play a role in promoting multi-practice opportunities. Regularly report impact of marketing activities, providing insights and recommendations to the Senior Director, Business Development. Stay on top of industry trends to provide subject matter expertise to internal stakeholders on effective marketing strategy, including lawyer skills development on effective marketing activities. Support individual lawyer branding, including the creation of award submissions and promotional materials of regional awards and rankings results. Ensure the consistent use of the Fasken brand guidelines across all marketing activities.

Team Management and Development


Develop and manage the Ontario region's marketing budget with the Senior Director, Business Development. Manage the regional Marketing team, ensuring quality and consistency of output and client satisfaction. Look for opportunities to grow the skills of team members and their career path, manage the performance review process and annual goal setting exercise. Consider use cases for process improvements using AI and required change management, and education.

Required Knowledge and Experience

University degree in marketing, communications, administration, law or equivalent combination of education and experience Minimum 10 years of relevant work experience including 5 years in a team management position Marketing agency experience preferred Bilingual (English, French) is an asset Strategic thinking, proactive results-oriented attitude and good decision-making skills Excellent organizational and planning skills, ability to manage multiple projects simultaneously Strong communication skills, both oral and written Excellent interpersonal skills, ability to confidently and credibly influence colleagues at all levels and to quickly identify issues High level of professionalism and discretion Strong commitment to client service Adaptability and flexibility in an ever-evolving environment Recognized as a positive leader capable of coaching, developing and mobilizing a team Ability to drive change and innovation Carefulness, rigour and attention to detail

Diversity and Inclusion

At Fasken we are committed to creating a diverse, equitable, and inclusive Firm. Our commitment includes ensuring equitable access to employment and equitable opportunities to advance and succeed at the Firm.

Accessibility and Accommodation

At Fasken we are committed to creating a diverse, equitable, and inclusive Firm. Our commitment includes ensuring equitable access to employment and equitable opportunities to advance and succeed at the Firm.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verifications.

Your Application

We appreciate hearing from all qualified candidates, however, only those applicants whose background and experience match our requirements will be contacted.

NO AGENCIES, PLEASE.