Job Description

Were searching for a dynamic and influential Senior Manager, Marketing. Are you searching for new possibilities?
Westland Insurance Group Ltd has an exciting opportunity for a Senior Manager, Marketing in Surrey, BC at our Head Office. This exciting opportunity offers a hybrid work model for candidates based in British Columbias Lower Mainland. Those located elsewhere in Canada will work fully remote, with occasional travel to branches and offices as needed. Are you a strategic marketing leader passionate about driving brand visibility, generating demand, and building high-impact B2B campaigns? If so, you will love working for Westland!
Expected Compensation: The expected hiring range for this role is $94,400 to $118,000 based on a 35-hour work week. Actual offered salary will depend on the successful candidates qualifications and experience, as well as market conditions for the role, and internal equity.
Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.
Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers. Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.
Discover whats possible, with Westland.
The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.
As a Senior Manager, Marketing, you will lead the marketing strategy and execution for Westlands commercial insurance and group benefits brands and products.
Interested in learning more?
Why you'll love Westland:

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to drive your own success
• Be part of our inclusive culture, alongside an extraordinarily talented community of people with a wide variety of backgrounds
• A total rewards program that takes care of your financial, physical, and mental health
• Flexible paid Values Days to celebrate days important to you
• Paid Volunteer Days for employees as part of Amplifying Communities, a program to support causes that matter most to our employees and clients

Why well love You:

• You bring 8+ years of B2B or commercial marketing experience and a degree in Marketing or a related field
• Collaborate deeply with sales teams and arent afraid to challenge ideas to drive results
• Both strategic and hands-on, with a strong execution mindset
• Have deep expertise in brand management, SEO, CRO, and paid media (Google, LinkedIn, Meta)
• Comfortable with GA4, WordPress, Looker Studio, and have bonus points for knowing Optimizely
• Sharp writer and detailed project manager who delivers with pride
• Proactive self-starter who leads with ownership and delivers impact

Once here, you'll:

• Develop go-to-market strategies for multiple commercial brands with distinct audiences and offerings
• Lead demand generation initiatives in partnership with our digital teamxe2x80x94across paid media, ABM, email, SEO, CRO, and social
• Build out sales enablement toolsxe2x80x94brochures, white papers, case studies, and morexe2x80x94to support account teams in driving growth
• Act as a brand steward, ensuring consistent tone, identity, and presence across all commercial channels
• Optimize digital performance by analyzing web metrics and using tools like GA4, Looker Studio, and Optimizely to improve UX and conversion rates
• Lead sponsorship and event marketing strategies to grow brand visibility and generate leads
• Oversee internal referral strategies and ensure marketing tools and messaging enable effective cross-selling
• Lead and mentor a small, specialized marketing teamxe2x80x94driving execution, innovation, and growth

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Want to get to know each other better? Send your resume our way.