Job Description

Senior Manager, Marketing (Full-Time)

Lead a mission-driven marketing team that's transforming digital health and nutrition care across North America.

About My Viva Plan and Revive Wellness

My Viva Plan

is a smart digital health platform that helps people manage chronic conditions with personalized, evidence-based plans for mind, nutrition, and fitness. Built by the team at Revive Wellness, it acts as a virtual health coach--supporting users daily while reducing provider burnout.

Revive Wellness

is the leading nutrition practice behind the platform. Since 2006, our team of registered dietitians and support staff has delivered high-quality, personalized nutrition care across Alberta, BC, Ontario, and Saskatchewan. Every Revive Wellness client gets access to My Viva Plan, ensuring support continues beyond one-on-one sessions--making our care more effective, scalable, and sustainable.

About the Role

Are you a natural coach and strategic quarterback? My Viva Inc. is seeking a

Senior Manager, Marketing

who thrives in fast-paced environments, thinks big-picture, and brings out the best in cross-functional teams. You'll serve as the connective tissue between leadership, creatives, and operations--keeping everyone aligned, energized, and moving toward shared goals.

Why Join Us?

At My Viva and Revive Wellness, we're not just building products--we're building healthier communities. Our

values

guide everything we do:

Humble Confidence

- Leading with quiet strength and assurance while remaining open to learning and feedback.

Bravery

- Taking initiative, embracing challenges, and making bold, strategic decisions.

Innovation

- Seeking creative and forward-thinking solutions to improve My Viva's impact.

Compassion

- Understanding the needs of users, clinicians, and stakeholders and responding with care and empathy.

Passion

- Bringing energy and enthusiasm to the role, inspiring those around them.

Tenacity

- Staying committed and persistent in overcoming obstacles to achieve success.
You'll be part of a courageous team committed to making a meaningful impact, with space to lead boldly and grow professionally.

Key Responsibilities

Lead and Inspire

: Act as the coachfor a talented team of marketers, designers, and writers--providing clarity, motivation, and direction. You will manage 4 direct reports and external contractors to start.

Own the Big Picture

: Serve as quarterback*, ensuring every marketing initiative supports the company's strategic objectives and is managed within the budget

.

Manage People and Projects

: Prioritize initiatives, remove bottlenecks, and manage timelines to keep creative and technical teams focused on execution.

Stakeholder Collaboration

: Lead meetings with internal teams and external partners to align on priorities, share insights, and communicate marketing strategy.

Campaign Strategy and Execution

: Oversee development and rollout of integrated campaigns across digital, email, social, and event channels.

Brand Champion

: Maintain consistency with My Viva and Revive Wellness's tone, voice, and mission across all touchpoints.

Performance Tracking

: Partner with analytics teams to establish KPIs, report performance, and adapt strategies based on insights.

Who You Are

A strategic thinker and operational executor. Naturally collaborative and unafraid to take initiative. Deeply curious about the evolving digital marketing landscape--especially in the wellness space. Committed to the mission of helping people live healthier, more balanced lives.

Qualifications

5+ years' experience in marketing leadership, preferably in a health, wellness, and/or SaaS business. Ability to get up to speed quickly with CRM, Design, and Communication tools is highly regarded. Proven success managing complex marketing initiatives and cross-functional teams. Fluency in social and digital media, especially as it relates to health-focused B2C and B2B outreach. Strong understanding of marketing automation tools, digital ad platforms, and campaign performance metrics. Outstanding verbal and written communication skills. Experience managing remote and hybrid teams is a bonus.

What Success Looks Like

Marketing is no longer a bottleneck--it's a driver. Creative teams feel supported and empowered. Stakeholders trust you to own your space. You turn insight into strategy, and strategy into action. Marketing KPIs (like brand awareness, email engagement, SQLs) steadily improve.

Role Details

Location:

Edmonton, Alberta preferred (remote option available)

Compensation package:

competitive base salary, performance-based bonus, 3-4 weeks paid vacation, health & dental benefits

Start date:

August 2025

Reports to:

Loreen Wales, CEO

Teams supported:

Marketing, Product, Design, Content, and Executive Leadership

Apply Today

Sound like you? We'd love to meet you. Please submit your resume and a short cover letter outlining why you're excited about this role.

Job Type: Full-time

Pay: $90,000.00-$125,000.00 per year

Additional pay:

Bonus pay
Benefits:

Dental care Extended health care Life insurance Paid time off Vision care
Schedule:

Monday to Friday
Experience:

marketing leadership: 5 years (preferred)
Location:

Edmonton, AB (T5J) (preferred)
Work Location: In person

Expected start date: 2025-08-04