Sr. Manager, Integrated Marketing Experience - Canada

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands \xe2\x80\x93 ensuring that each brand connects deeply with local consumers in ways that scale globally.
This Senior Manager, Integrated Marketing Experience - Canada is responsible for adaptation and amplification of the marketing plans created in the NAOU into Canada. They will assess the strategic importance of the plans and ensure they work in the Canadian marketplace. They will also lead the development of projects that are unique to Canada (when the need arises). Additionally, they will create deep connections with the IMX, Category, Franchise, Commercial and Bottler teams to collaborate for the best possible outcomes. In many instances they will lead project teams with stakeholders across the network to successfully bring a program or initiative to life in Canada.

What You Will Do for Us

• Amplify and adapt the NAOU category and brand plans to ensure they deliver on the goals of the Canadian business (Franchise, Commercial, Customers, Bottlers) maximize profit, revenue, and volume
• Lead customization and implementation of integrated marketing communication plans by coordinating internal and external functions (e.g., IMX, E2E (end-to-end), connections, design, category/brand) to achieve exceptional results on time and within budget.
• Partner with Franchise Leadership on market specific business opportunities and develop plans, in collaboration with the category and commercial teams, to address the opportunities.
• Develop and communicate using written briefs to agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).
• Use storytelling to inspire and educate both the National Retail and FSOP (Foodservice & On-Premises) teams as well as the frontline bottler field teams on the marketing programs and innovation that will be brought to life in Canada.
• Instrumental in building the Canadian (English) version of the \xe2\x80\x9cOperating Plan\xe2\x80\x9d for all programs that will get executed in Canada.
• Acts as subject matter expert to ensure all POS (point of sale), packaging, coupons etc., protect the company\xe2\x80\x99s rights, trademarks and investment while serving the best interest of our customers.
• Budget stewardship

Qualifications & Requirements

• 5 to 8 years of experience required, preferably within Consumer-Packaged Goods (CPG) and/or the beverage industry
• Knowledge of brand strategy and application across channel, including local marketing
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Strong storytelling and presentation skills
• Strong Background in Social, Digital, Mobile technologies

Functional Skills:

• Influencing and Collaboration across a network
• Understand how to lead a cross-functional team towards a common goal/outcome
• Understanding of brand/category strategies and tactics to translate the strategies into action
• Manage stakeholder relationships internally and externally

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Skills: Media Planning; Leadership; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.