Job Description

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun.... then please keep reading!

Our Perks:

• Hybrid Working Environment
• Competitive Salary
• Employer paid Medical and Dental coverage from day one
• Fantastic employee discount on all Samsung products
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• Employee Referral program- we want great talent like you!

The Senior Manager, Integrated Marketing will focus on the development of in-store and eComm marketing messaging and creative solutions, visual merchandising, events and store renovations with managing the in-house studio/agencies/vendors along with overseeing the related projects and budgets for the branded omni-channel (Samsung Experience Stores and Samsung.com).

This role will have a leadership role in our DtC loyalty strategy, building the customer value proposition, program and lifetime value for our customers to drive brand loyalty and strong emotional connection over time.Key area of responsibility to develop specific marketing strategies and executional plans that will drive company financial and business objectives. At the highest level, this role is responsible for driving more customers to visit our stores and ecommerce business, bringing initiatives to market, leads development of the Direct to Consumer strategies for our go-to-market and commercial planning, customer traffic driving and brand affinity efforts. Builds strong relationships within a functional structure to ensure alignment, achievement of business objectives, marketing message consistency and adherence to brand guardrails. This role will work collaboratively with S.com, SES, MARCOM and Product Managers to enhance our customer experience.

Role and Responsibilities

Campaign Creative Development 30%:

• Lead the development and execution of marketing campaigns to support seasonal calendar events, product launches and exclusive promotions.
• Brief in-house studio team for creative project with messaging insights, art direct the visual and review creative options for refinement.
• Maximize customer reach and touch points by leveraging various in-store and online communications tools and adapt consistent creative and messaging on brand throughout mediums.
• Manage and update Samsung Experience Stores (SES) landing page with design, creative and messaging insights.
• Hire, train and coach Design Specialists and Co-Ops.

Event, Activation and Partnership 10%:

• Manage events and activations end-to-end including ideation, management, logistics, marketing and reporting.
• Coordinate with internal stakeholders (PR) and oversees external agencies (experiential marketing, digital) and vendors.
• Develops project briefs, tactical event plans and ensure events are delivered and on budget.
• Engage with Mall Landlords to seek out partnership opportunities and participation in new programs.
• Develop Customer Loyalty Program to for DtC customer to ensure the customer is at the heart of our planning and execution, delivering compelling communications and journeys to engage new and retained, loyal customers, and stay ahead of competition
• Lead and develop the DtC loyalty program, acquiring new members, driving engagement, retention, and lifetime value in partnership with current partners, Samsung Ecosystem partnerships and new channel partners to enhance the customer value proposition for Ecommerce and SES
• Develop in store marketing strategies to support events, influencers, customer training and video program and support for Grand Openings
• Develop Strategies to support store growth through new market localized initiatives, popup store support and grass roots build for new product launch initiatives

Marketing strategy, Planning & Execution:

• Lead the development and execution of the Annual, quarterly, monthly marketing calendar aligned to Samsung.com (S.com) and SES commercial business plans
• Develop innovative new strategies with media team to drive traffic and awareness locally for the stores, localized service and O2O experience offering
• Liaise with MARCOM to ensure POP and digital content is coordinated with the overarching ATL campaigns
• Brief and direct agencies for the creation of retail POP (print & digital)
• Liaise with HQ and/or NAHQ to source/acquire s.com and SES marketing materials/assets
• Support related retail programs i.e. Financing, Extended Warranty, Service etc... developing plans to effectively integrate into the applicable retail formats
• Develop customer loyalty strategy for s.com and SES to bring value to consumers from Samsung, aligning overall lifetime value, leveraging the customer experience journey building emotional connection and brand advocacy

• Overarching program in partnership with members
• Leveraging Airmiles programs
• Data driven content, promotions and VIP programs
• Work with Product Managers to develop retail marketing solutions for IM/CEW/HA products in store and online to support;

• New products introductions
• Ongoing product refreshes
• Press, Influencer and other related event for DtC
• Review execution results to ensure deficiencies are remedied quickly and ROI targets are achieved
• Support the marketing strategies for new SES locations and existing store renovations; interacting with agencies to build awareness and traffic for the location

Project Management & Budgeting:

• Prepare and share retail marketing plans & schedules with stakeholders
• Lead and/or attend and participate in project status meetings involving project stakeholders
• Review and obtain stakeholder & legal approvals for all retail marketing support materials including respective landlords and customer partners
• Prepare budgets, track and reconcile all related retail marketing expenses
• Oversee preparation of PUMI, PP, EO documentation for all managed retail marketing project
• Prepare and submit vendor/agency payment requests in SAP.

Leadership:

• Be the voice internally on the needs of SES as it relates to instore brand marketing and .com for campaign creative services

• Scale creative capabilities for s.com/digital screens/instore and other media
• Work closely with UX/CX/Design team to manage assets for test and learn/audience/campaigns
• Develop and improve internal advertising compliance framework, processes and messaging for DtC advertising, promotions and events
• Lead the SES store locator aligned with O2O messaging, Store ratings, business listings
• Lead PR for DtC with agencies, internal teams and global partners to maximize opportunities in market
• Develop KPIs, reporting dashboards and customer lifetime value metrics aligned with business goals and objectives
• Prepare weekly and/or monthly DtC Marketing Strategy decks for Senior Leadership Team
• Link with HQ team to leverage retail marketing materials for use in channel and share best practices
• Maintain working knowledge of channel and competitive OEM merchandising solutions for IM products and general retail best practices to leverage for SECA
• Communicate difficult/sensitive information tactfully to SES operating partners
• Resolve and/or escalate issues in a timely fashion
• Hire, onboard and coach Graphic Design Specialists and Marketing Co-op students

Skills and Qualifications

Education:

• A Bachelor's degree in Marketing or Business required, MBA in Marketing preferred or equivalent experience in the retail merchandising industry.

Knowledge:

• 5-10 years of OMNI/Integrated marketing experience in retail environment with digital, physical channel marketing in fast paced growth environment, Direct to Consumer in luxury brand would be preferred
• 2+ years of experience in customer journey, post purchase journey
• Digital and in store marketing, with demonstrated experience in retail activation, event management, new product launch and visual merchandising
• Experience guiding and executing within matrix teams, including setting and monitoring KPIs that both reflect clear division of responsibilities and larger team goals.
• In depth working knowledge of retail marketing communication strategies including Visual/Digital Display/Mall and Out of store
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment
• Proven record of managing multi-million dollar retail projects with full budget accountability
• Content strategy experience across digital, print, radio, TV to drive traffic, conversion and overall KPIs
• Demonstrated abilities to address customer acquisition with Localization, geographies and innovative tactics to build awareness for new and existing retail locations
• Understanding of Clientelling platforms, communications and processes to maximize revenue opportunities, scale and build B2B strategies
• Superb communication and presentation skills
• Ability to create strong relationships across functions, geographies and global head quarters
• Strategic problem solver, creative, hands-on, stress-tolerant, agile and adaptable, strong bias for action start-up experience and scale up would be preferred
• Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, create promotional materials, coordinate and direct project teams, manage creative developers and manage budgets
• Must have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills.

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

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