Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Senior Manager - HEF Acquisition



What is the opportunity?

The Senior Manager, Hef Acquisition will focus on planning and executing our 3 year road map for leads, dive deep into lead reporting improvements as well as manage key client and prospect research delivering material business insights.

What will you do?

Leads Strategy

• Responsible for developing end-to-end strategy for digital, referral and switch leads that result in profitable growth through enhanced awareness, efficiency and increased volumes.
• Strategy includes consideration of customer, value proposition, channel, competition, macro economic factors, product & innovation, marketing, pricing & fees and profitability.
• Work with Partners (Policy, Credit Strategies, Portfolio Management and & Credit Strategies, Group Risk Management, Legal, Operations, Client Strategies) through impact and influence to design, develop and implement appropriate program strategies, processes, policies and reporting which support the execution
• Develop reporting with HEF Analytics for leads program with performance management metrics and other measurement criteria.

Client Research

• Current state includes P&CB research along with HEF led research. Senior Manager will evaluate and identify how best to report and disseminate to inform the business & sales force.
• Lead for all HEF led research Lost Opportunities, Client Sentiment Tracker, Housing Poll and key liaise with CXDI and Corporate Communications.
• Actively work with Home Equity Financing Strategic Initiatives to ensure alignment of strategies across existing and emerging channels

What do you need to succeed?

Must-have:

• Requires understanding of the operation of Home Equity Financing with direct experience in a front-line sales/ sales management within a financial services sales organization.
• Must be able to translate this knowledge into strategic design and implementation strategies relating to leads and distribution.
• Must also have an excellent understanding of business issues and have the ability to make decisions and recommendations in the context of the longer-term strategic objectives of RBC.
• Key Leadership Competencies include: Strategic Focus, Building Future Capability, Leading Change & Continuous Renewal and Accountability.
• Requires well developed written and oral communication skills.

Nice to have:

• Post-secondary degree with emphasis on Business/Strategic Management.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Summary

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-10-31-07:00

Application Deadline: 2022-11-14-08:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.